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Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan

By: Wilson, Richard Malcolm Sano
Contributor(s): Gilligan, Colin.
Call number: 658.8 W752S 2005 Material type: materialTypeLabelBookPublisher: Oxford : Elsevier Butterworth-Heinemann, 2005 Edition: 3rd ed.Description: xii, 867 p. : charts.ISBN: 0750659386.Subject(s): Marketing -- Management | Strategic planning
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หนังสือทั่วไป CL_General Book 658.8 W752S 2005 (Browse shelf) Available 1 1000139480

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