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Services marketing in Asia : managing people, technology and strategy / Christopher Lovelock ... [et al.]

Contributor(s): Lovelock, Christopher H.
Call number: 658.8 S491 2005 Material type: materialTypeLabelBookPublisher: Singapore : Pearson/Prentice-Hall, 2005 Edition: 2nd ed.Description: xxiv, 696 p. : ill.ISBN: 0131275372.Subject(s): Service industries -- Asia -- Marketing | Professions -- Asia -- Marketing
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หนังสือทั่วไป CL_General Book 658.8 S491 2005 (Browse shelf) Available 1 1000141755

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