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Globalization of consumer markets : structures and strategies / Salah S. Hassan, Erdener Kaynak, editors

Contributor(s): Hassan, Salah S. | Kaynak, Erdener.
Call number: 658.848 G562 Material type: materialTypeLabelBookPublisher: New York : International Business Press, c1994 Description: xxi, 333 p. : ill.ISBN: 1560244291.Subject(s): Advertising -- Standards | International business enterprises -- Management | Consumer behavior | Export marketing -- Management
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Item type Location Call number Status Date due Copy No. Barcode
หนังสือทั่วไป CL_General Book 658.848 G562 (Browse shelf) Available 1 1000146103

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