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Integrated marketing communications in advertising and promotion / Terence A. Shimp

By: Shimp, Terence A
Call number: 658.82 S556I 2007 Material type: materialTypeLabelBookPublisher: Mason, Ohio : Thomson South-Western, c2007 Edition: 7th ed., International student ed.Description: xx, 629 p. : ill., charts.ISBN: 0324408080.Subject(s): Communication in marketing | Sales promotion | Direct marketing | Advertising
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Item type Location Call number Status Date due Copy No. Barcode
หนังสือทั่วไป CL_General Book 658.82 S556I 2007 (Browse shelf) Available 1 1000147781
หนังสือทั่วไป CL_General Book 658.82 S556I 2007 (Browse shelf) Available 2 1000148151

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