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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

By: Clow, Kenneth E
Contributor(s): Baack, Donald.
Call number: 659.1 C648I 2007 Material type: materialTypeLabelBookPublisher: Upper Saddle River, N. J. : Pearson/Prentice-Hall, c2007 Edition: 3rd ed.Description: xxiii, 515 p. : ill.ISBN: 0131866222.Subject(s): Communication in marketing | Advertising
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หนังสือทั่วไป CL_General Book 659.1 C648I 2007 (Browse shelf) Available 1 1000148152

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