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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best

By: Hawkins, Del I
Contributor(s): Best, Roger J. | Mothersbaugh, David L.
Call number: 658.8342 H393C 2007 Material type: materialTypeLabelBookPublisher: New York, N.Y. : McGraw-Hill/Irwin, c2007 Edition: 10th ed., International ed.Description: xxiv, 790 p. : ill., charts.ISBN: 9780071106689.Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesNotes: Includes CD-ROM disk
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หนังสือทั่วไป CL_General Book 658.8342 H393C 2007 (Browse shelf) Available 1 1000152923
สื่อมัลติมีเดียประกอบหนังสือทั่วไป CL_สื่อมัลติมีเดีย 658.8342 H393C 2007 (Browse shelf) CD-ROM Available 2 1790001681

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