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1. Mass media writing : an introduction / Gail Baker-Woods ... [et al.]

by Baker-Woods, Gail.

Call number: 808.02 M414 Material type: book BookPublisher: Scottsdale, Ariz. : Gorsuch Scarisbrick, c1997 Description: xvii, 350 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 808.02 M414] (1).

2. Essentials of mass communication theory / Arthur Asa Berger.

by Berger, Arthur Asa.

Call number: 302.230973 B496E Material type: book BookPublisher: Thousand Oaks, Calif. : SAGE, c1995 Description: x, 208 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.230973 B496E] (1).

3. Understanding media cultures : social theory and mass communication / Nick Stevenson

by Stevenson, Nick.

Call number: 302.23 S848U Material type: book BookPublisher: London : Sage, 1997, c1995 Description: ix, 238 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.23 S848U] (1).

4. Politics and the media / [edited by] Richard Davis.

by Davis, Richard.

Call number: 302.230973 P769 Material type: book BookPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1994. Description: xii, 420 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.230973 P769] (1).

5. Understanding mass communication : a liberal arts perspective / Melvin L. DeFleur, Everette E. Dennis

by Defleur, Melvin L | Dennis, Everette E.

Call number: 302.23 D313U 1998 Material type: book BookEdition: 6th ed.Publisher: Boston, Mass. : Houghton Mifflin, c1998. Description: xviii, 587 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 302.23 D313U 1998] (1).

6. The globalization of news / edited by Oliver Boyd-Barrett and Terhi Rantanen

by Boyd-Barrett, Oliver | Rantanen, Terhi.

Call number: 302.23 G562 Material type: book BookPublisher: London : SAGE, 1998 Description: 230 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.23 G562] (1).

7. The circuit of mass communication : media strategies, representation and audience reception in the AIDS crisis / David Miller ... [et al.]

by Miller, David.

Call number: 362.1969792 C578 Material type: book BookPublisher: London : SAGE, 1998 Description: 248 p.Availability: Items available for loan: PYULIB-CL [Call number: 362.1969792 C578] (1).

8. Media analysis techniques / Arthur Asa Berger.

by Berger, Arthur Asa.

Call number: 302.23 B496M 1998 Material type: book BookEdition: 2nd ed.Publisher: Thousand Oaks, Calif. : Sage, c1998 Description: xix, 220 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.23 B496M 1998] (1).

9. Media research techniques / Arthur Asa Berger.

by Berger, Arthur Asa.

Call number: 302.23072 B496M 1998 Material type: book BookEdition: 2nd ed.Publisher: Thousand Oaks, Calif. : Sage, c1998 Description: viii, 175 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.23072 B496M 1998] (1).

10. Doing media research : an introduction / Susanna Hornig Priest

by Priest, Susanna Hornig.

Call number: 302.23072 P949D Material type: book BookPublisher: Thousand Oaks, Calif. : SAGE , c1996 Description: xxviii, 265 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.23072 P949D] (1).

11. Convergence : integrating media, information & communication / Thomas F. Baldwin, D. Stevens McVoy, Charles Steinfield

by Baldwin, Thomas F | McVoy, D. Stevens | Steinfeld, Charles.

Call number: 302.2 B182C Material type: book BookPublisher: Thousand Oaks, Calif. : SAGE , c1996 Description: xviii, 427 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.2 B182C] (1).

12. Audience analysis / Denis McQuail

by Mcquail, Denis.

Call number: 302.23 M173A Material type: book BookPublisher: Thousand Oaks, Calif. : SAGE, c1997 Description: x, 166 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.23 M173A] (1).

13. Mass communication theory : an introduction / Denis McQuail

by Mcquail, Denis.

Call number: 302.234 M173M 1998 Material type: book BookEdition: 3rd ed.Publisher: London : SAGE, 1998, c1983 Description: xiv, 416 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.234 M173M 1998] (1).

14. Understanding global news : a critical introduction / Japp van Ginneken

by Van Ginneken, Jaap.

Call number: 302.23 V217U Material type: book BookPublisher: London : Sage, c1998 Description: viii, 239 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.23 V217U] (1).

15. Media journal : reading and writing about popular culture / [compiled by] Joseph Harris, Jay Rosen

by Rosen, Jay | Harris, Joseph.

Call number: 302.23 M489 Material type: book BookPublisher: Boston : Allyn and Bacon, c1995 Description: xii, 462 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.23 M489] (1).

16. Communication and culture : an introduction / Tony Schirato and Susan Yell

by Schirato, Tony | Yell, Susan.

Call number: 302.221 S337C Material type: book BookPublisher: London : SAGE Publications, 2000 Description: xv, 204 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 302.221 S337C] (1).

17. McQuail's mass communication theory / Denis McQuail

by Mcquail, Denis.

Call number: 302.23 M173M 2000 Material type: book BookEdition: 4th ed.Publisher: London : SAGE, 2000 Description: x, 542 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.23 M173M 2000] (2).

18. Mediamaking : mass media in a popular culture / Lawrence Grossberg, Ellen Wartella, D. Charles Whitney

by Grossberg, Lawrence | Wartella, Ellen | Whitney, David Charles.

Call number: 302.23 G878M Material type: book BookPublisher: Thousand Oaks, Calif. : SAGE , c1998 Description: xviii, 442 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.23 G878M] (1).

19. Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger

by Berger, Arthur Asa.

Call number: 302.23072 B496M Material type: book BookPublisher: Thousand Oaks, Calif. : SAGE, c2000 Description: xxi, 295 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.23072 B496M] (1).

20. The communication of politics / Ralph Negrine

by Negrine, Ralph.

Call number: 320.014 N392C Material type: book BookPublisher: London : Sage, 1996 Description: xiii, 192 p.Availability: Items available for loan: PYULIB-CL [Call number: 320.014 N392C] (1).