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161. The circuit of mass communication : media strategies, representation and audience reception in the AIDS crisis / David Miller ... [et al.]

by Miller, David.

Call number: 362.1969792 C578 Material type: book BookPublisher: London : SAGE, 1998Description: 248 p.Availability: Items available for loan: PYULIB-CL [Call number: 362.1969792 C578] (1).

162. Theories of communication : a short introduction / Armand Mattelart and Michele Mattelart ; translated by Susan Gruenheck Taponier and James A. Cohen

by Mattelart, Armand | Mattelart, Michele | Taponier, Susan Gruenheck | Cohen, James A.

Call number: 302.2 M435T Material type: book BookPublisher: London : SAGE, 1998Description: vi, 186 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.2 M435T] (2).

163. Communication mosaics : a new introduction to the field of communication / Julia T. Wood

by Wood, Julia T.

Call number: 302.2 W876C Material type: book BookPublisher: Belmont, Calif. : Wadsworth, c1998Description: xvi, 506 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 302.2 W876C] (1).

164. Thai advertising in focus : the first versatile book on Thai advertising / writers, Nongrat Siriphongsukarn ... [et al.]

by Nongrat Siriphongsukarn | Assumption University. Advertising Research Center.

Call number: 659.09593 T364 Material type: book BookPublisher: Bangkok : Advertising Research Center. Assumption University, 1998Description: 338 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.09593 T364] (1).

165. Creative techniques for photographing children / Vik Orenstein

by Orenstein, Vik.

Call number: 778.925 O66C Material type: book BookEdition: 1st ed.Publisher: Cincinnati, Ohio : Writer's Digest Books, c1993Description: 139 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 778.925 O66C] (1).

166. People / by Jacques Lowe

by Lowe, Jacques.

Call number: 778.92 L913P Material type: book BookPublisher: San Francisco, Calif. : Chronicle Books, 1994Description: 41 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 778.92 L913P] (2).

167. Animals / written by A. D. Coleman

by Coleman, A. D.

Call number: 778.932 C692A Material type: book BookPublisher: San Francisco, Calif. : Chronicle Books, c1994Description: 41 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 778.932 C692A] (2).

168. Photographing people for stock / Nancy Brown with Michael O'Connor

by Brown, Nancy | O'Connor, Michael.

Call number: 770.68 B879P Material type: book BookPublisher: New York, N.Y. : Watson-Guptill, 1993Description: 144 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 770.68 B879P] (1).

169. โฆษณาอย่างไรชนะใจผู้ซื้อ / โดย นิวัติ วงศ์พรหมปรีดา.

by นิวัต วงศ์พรหมปรีดา.

Call number: 659.1 น674ฆ 2542 Material type: book BookEdition: พิมพ์ครั้งที่ 2.Publisher: กรุงเทพฯ : ที. พี. พริ้นท์, 2542Description: 119 หน้า : ภาพประกอบ.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 น674ฆ 2542] (2).

170. News in a new century : reporting in an age of converging media / by Jerry Lanson, Barbara Croll Fought

by Lanson, Jerry | Fought, Barbara Croll.

Call number: 070.43 L295N Material type: book BookPublisher: Thousand Oaks, Calif. : Pine Forge Press, c1999Description: xxv, 339 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 070.43 L295N] (1).

171. Media analysis techniques / Arthur Asa Berger.

by Berger, Arthur Asa.

Call number: 302.23 B496M 1998 Material type: book BookEdition: 2nd ed.Publisher: Thousand Oaks, Calif. : Sage, c1998Description: xix, 220 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.23 B496M 1998] (1).

172. Public radio and television in America : a political history / Ralph Engelman

by Engelman, Ralph.

Call number: 384.54 E57P Material type: book BookPublisher: Thousand Oaks, Calif. : SAGE , c1996Description: x, 342 p.Availability: Items available for loan: PYULIB-CL [Call number: 384.54 E57P] (1).

173. Cybersociety 2.0 : revisiting computer-mediated communication and community / Steven G. Jones, editor

by Jones, Steven G.

Call number: 303.4833 C994 Material type: book BookPublisher: Thousand Oaks, Calif. : Sage, c1998Description: xvii, 238 p.Availability: Items available for loan: PYULIB-CL [Call number: 303.4833 C994] (1).

174. Media research techniques / Arthur Asa Berger.

by Berger, Arthur Asa.

Call number: 302.23072 B496M 1998 Material type: book BookEdition: 2nd ed.Publisher: Thousand Oaks, Calif. : Sage, c1998Description: viii, 175 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.23072 B496M 1998] (1).

175. Doing media research : an introduction / Susanna Hornig Priest

by Priest, Susanna Hornig.

Call number: 302.23072 P949D Material type: book BookPublisher: Thousand Oaks, Calif. : SAGE , c1996Description: xxviii, 265 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.23072 P949D] (1).

176. Writing in the community / edited by David Barton, Roz Ivanic

by Barton, David | Ivanic, Roz.

Call number: 302.2244 W956 Material type: book BookPublisher: Newbury Park, Calif. : Sage, c1991Description: x, 226 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.2244 W956] (1).

177. Agenda-setting / James W. Dearing, Everett M. Rogers

by Dearing, James W | Rogers, Everett M.

Call number: 320.014 D285A Material type: book BookPublisher: Thousand Oaks, Calif. : SAGE , c1996Description: x, 139 p.Availability: Items available for loan: PYULIB-CL [Call number: 320.014 D285A] (1).

178. Visual persuasion : the role of images in advertising / Paul Messaris

by Messaris, Paul.

Call number: 659.1042 M583V Material type: book BookPublisher: Thousand Oaks, Calif. : SAGE, c1997Description: xxii, 296 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1042 M583V] (1).

179. Convergence : integrating media, information & communication / Thomas F. Baldwin, D. Stevens McVoy, Charles Steinfield

by Baldwin, Thomas F | McVoy, D. Stevens | Steinfeld, Charles.

Call number: 302.2 B182C Material type: book BookPublisher: Thousand Oaks, Calif. : SAGE , c1996Description: xviii, 427 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.2 B182C] (1).

180. Electronic marketing and the consumer / editor, Robert A. Peterson

by Peterson, Robert Allen.

Call number: 656.84 E38 Material type: book BookPublisher: Thousand Oaks, Calif. : SAGE, c1997Description: xiii, 193 p.Availability: Items available for loan: PYULIB-CL [Call number: 656.84 E38] (1).