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1. Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.]

by Parente, Donald.

Call number: 659.113 A244 Material type: book BookPublisher: Fort Worth, Tex. : Dryden Press, c1996 Description: xx, 363 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.113 A244] (1).

2. Contemporary marketing 1999 / Louis E. Boone, David L. Kurtz.

by Boone, Louis E | Kurtz, David L.

Call number: 658.8 B724C Material type: book BookPublisher: Fort Worth, Tex. : The Dryden Press, c1999 Description: xxxiii, 742, [83] p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 B724C] (1).

3. International marketing / Vern Terpstra, Ravi Sarathy

by Terpstra, Vern | Sarathy, Ravi.

Call number: 658.848 T322I 2000 Material type: book BookEdition: 8th ed.Publisher: Fort Worth, Tex. : Dryden Press, c2000 Description: xxv, 753 p. : maps.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 T322I 2000] (2).

4. Marketing strategy : a global perspective / Vernon R. Stauble

by Stauble, Vernon R.

Call number: 658.8 S798M Material type: book BookPublisher: Fort Worth, Tex. : Dryden Press, c2000 Description: xxii, 451 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 S798M] (1).

5. Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp

by Shimp, Terence A.

Call number: 658.82 S556A 2000 Material type: book BookEdition: 5th ed.Publisher: Fort Worth, Tex. : Dryden Press, c2000 Description: xxix, 674 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556A 2000] (3).