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1. International retailing / Nicholas Alexander

by Alexander, Nicholas.

Call number: 382 A377I Material type: book BookPublisher: Oxford : Blackwell Business, 1997 Description: xxi, 330 p.Availability: Items available for loan: PYULIB-CL [Call number: 382 A377I] (1).

2. Marketing management : integrating theory and practice / Tony Proctor

by Proctor, Tony.

Call number: 658.8 P964M Material type: book BookPublisher: London : International Thomson Business Press, 1996 Description: xxvi, 528 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 P964M] (1).

3. Consumer behaviour : advances and applications in marketing / Robert East.

by East, Robert.

Call number: 658.8342 E13C Material type: book BookPublisher: London : Prentice-Hall, 1997 Description: xxii, 356 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 E13C] (1).

4. International marketing strategy / Frank Bradley.

by Bradley, Frank.

Call number: 658.848 B811I Material type: book BookEdition: 2nd ed.Publisher: London : Prentice Hall, 1995, c1991 Description: xxvii, 650 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 B811I] (1).

5. Integrated marketing communications : the holistic approach / Tony Yeshin

by Yeshin, Tony.

Call number: 658.802 Y47I Material type: book BookPublisher: Oxford : Butterworth-Heinemann, 2001, c1998 Description: xi, 354 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 Y47I] (1).

6. Marketing / Geoff Lancaster and Paul Reynolds

by Lancaster, Geoff | Reynolds, Paul.

Call number: 658.8 L244M Material type: book BookPublisher: Houndmills : Palgrave Macmillan, 2004 Description: xii, 434 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L244M] (1).

7. The art of client service / Robert Solomon

by Solomon, Robert.

Call number: 659.1 S689A Material type: book BookPublisher: Chicago, Ill. : Dearborn Trade, c2003 Description: xvi, 168 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 S689A] (1).

8. Introduction to marketing : a value exchange approach / Mark Gabbott, editor

by Gabbott, Mark.

Call number: 658.8 I61 Material type: book BookPublisher: Australia : Pearson/Prentice-Hall, c2004 Description: xxiii, 638 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 I61] (1).

9. Wave three : the new era in network marketing / Richard Poe

by Poe, Richard.

Call number: 658.814 P743W Material type: book BookPublisher: Rocklin, Calif. : Prima, c1995 Description: xxv, 253 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.814 P743W] (1).

10. Kotler on marketing : how to create, win and dominate markets / Philip Kotler.

by Kotler, Philip.

Call number: 658.8 K87K Material type: book BookPublisher: London : Simon & Schuster, 2001, c1999 Description: xiv, 255 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 K87K] (1).

11. Marketing communications / John Egan

by Egan, John.

Call number: 658.802 E28M Material type: book BookPublisher: London : Thomson, c2007 Description: xxii, 467 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 E28M] (1).

12. What is branding ? / Matthew Healey.

by Healey, Matthew.

Call number: 658.827 H434W Material type: book BookPublisher: Mies, Switzerland : RotoVision, c2008 Description: 256 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 H434W] (1).

13. Strategic integrated marketing communication : theory and practice / Larry Percy

by Percy, Larry.

Call number: 658.802 P431S Material type: book BookPublisher: Oxford : Butterworth-Heinemann/Elsevier, 2008 Description: xiii, 308 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 P431S] (1).

14. Nation branding : concepts, issues, practice / Keith Dinnie

by Dinnie, Keith.

Call number: 658.827 D585N Material type: book BookPublisher: Oxford : Butterworth-Heinemann/Elsevier, 2008 Description: xxiv, 264 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 D585N] (1).

15. Consumer behaviour / Jim Blythe

by Blythe, Jim.

Call number: 658.8342 B661C Material type: book BookPublisher: London : Thomson Learning, c2008 Description: xxi, 456 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 B661C] (1).

16. The ultimate Web marketing guide / Michael Miller

by Miller, Michael.

Call number: 658.872 M649U Material type: book BookPublisher: Indianapolis, Ind. : Que, c2011 Description: xviii, 618 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 M649U] (1).

17. Marketing know how / written by Damrong Pinkoon.

by Damrong Pinkoon.

Call number: 658.8 D166M Material type: book BookPublisher: Bangkok : Damrong Pinkoon Company, 2014. Description: 183 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 D166M] (1).

18. Marketing : defined, explained, applied / Michael Levens.

by Levens, Michael.

Call number: 658.8 L657M 2014 Material type: book BookEdition: 2nd ed., International ed.Publisher: Harlow, England : Pearson Education, c2014. Description: ii, 348 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L657M 2014] (1).

19. Consumer behaviour / Jim Blythe.

by Blythe, Jim.

Call number: 658.8342 B661C 2013 Material type: book BookEdition: 2nd ed.Publisher: London : Sage, 2013. Description: xx, 450 p. : ill., charts.Availability: No items available Checked out (1).

20. Marketing / Joel R. Evans, Barry Berman

by Evans, Joel R | Berman, Barry.

Call number: 658.8 E92M 1990 Material type: book BookEdition: 4th ed.Publisher: New York, N.Y. : Macmillan, 1990. Description: xxix, 780, A79, I30 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 E92M 1990] (1).