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1. Designing the customer-centric organization : a guide to strategy, structure, and process / Jay R. Galbraith

by Galbraith, Jay R.

Call number: 658.812 G148D Material type: book BookEdition: 1st ed.Publisher: San Francisco, Calif. : Jossey-Bass, c2005 Description: xvi, 184 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 G148D] (1).

2. Brand relevance : making competitors irrelevant / David A. Aaker

by Aaker, David A.

Call number: 658.827 A111B Material type: book BookPublisher: San Francisco, Calif. : Jossey-Bass, c2011 Description: xvi, 381 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 A111B] (1).

3. Brand asset management : driving profitable growth through your brands / Scott M. Davis

by Davis, Scott M.

Call number: 658.827 D264B Material type: book BookEdition: 1st ed.Publisher: San Francisco, Calif. : Jossey-Bass, c2000 Description: xvi, 265 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 D264B] (1).

4. Monitoring, measuring, and managing customer service / Gary S. Goodman

by Goodman, Gary S.

Call number: 658.812 G653M Material type: book BookPublisher: San Francisco, Calif. : Jossey-Bass, c2000 Description: xiii, 166 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 G653M] (1).