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1. The art of client service / Robert Solomon

by Solomon, Robert.

Call number: 659.1 S689A Material type: book BookPublisher: Chicago, Ill. : Dearborn Trade, c2003 Description: xvi, 168 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 S689A] (1).

2. Advertising / by John S. Wright ... [et al.].

by Wright, John S.

Call number: 659.1 W951A 1977 Material type: book BookEdition: 4th ed.Publisher: New York : McGraw-Hill, c1977. Description: 769 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 W951A 1977] (1).

3. Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.]

by Parente, Donald.

Call number: 659.113 A244 Material type: book BookPublisher: Fort Worth, Tex. : Dryden Press, c1996 Description: xx, 363 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.113 A244] (1).

4. Strategic Internet marketing / Tom Vassos

by Vassos, Tom.

Call number: 658.84 V339S Material type: book BookPublisher: Indianapolis, Ind. : Que, c1996 Description: xxii, 326 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 V339S] (1).

5. Direct mail graphics 2 : a collection of quality designs for marketing and promotional materials / editor, Kaoru Endo

by Endo, Kaoru.

Call number: 659.132 D598 (R.) Material type: book BookPublisher: Tokyo, Japan : P.I.E Books, 1995 Description: 216 p. : ill.Availability: Items available for reference: [Call number: 659.132 D598] (1).

6. How to write sales letters that sell / Drayton Bird

by Bird, Drayton.

Call number: 659.133 B618H Material type: book BookPublisher: London : Kogan Page, 1997, c1994 Description: 312 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.133 B618H] (2).

7. Advertising communications and promotion management / John R. Rossiter, Larry Percy

by Rossiter, John R | Percy, Larry.

Call number: 659.1 R835A 1998 Material type: book BookEdition: 2nd ed., International ed.Publisher: Boston, Mass. : McGraw-Hill, 1998, c1997 Description: xvi, 640 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 R835A 1998] (1).

8. Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij

by Mooij, Marieke K. de.

Call number: 658.802 M817G Material type: book BookPublisher: Thousand Oaks, Calif. : Sage, c1998 Description: xx, 316 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 M817G] (1).

9. Advertising and sales promotion strategy / Gerard J. Tellis

by Tellis, Gerard J.

Call number: 658.82 T276A Material type: book BookPublisher: Reading, Mass. : Addison-Wesley, c1998 Description: xvii, 483 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 T276A] (1).

10. Advertising on the Internet / Robbin Zeff, Brad Aronson

by Zeff, Robbin | Aronson, Brad.

Call number: 658.80025 Z43A 1999 Material type: book BookEdition: 2nd ed.Publisher: New York : John Wiley & Sone, c1999 Description: xii, 436 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.80025 Z43A 1999] (1).

11. Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp

by Shimp, Terence A.

Call number: 658.82 S556A 2000 Material type: book BookEdition: 5th ed.Publisher: Fort Worth, Tex. : Dryden Press, c2000 Description: xxix, 674 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556A 2000] (3).

12. Brands, consumers, symbols, & research : Sidney J. Levy on marketing / compiled by Dennis W. Rook

by Levy, Sidney J | Rook, Dennis W.

Call number: 658.8243 L668B Material type: book BookPublisher: Thousand Oaks, Calif. : SAGE, c1999 Description: xvii, 590 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8243 L668B] (1).

13. Advertising on the Internet : how to get your message across on the World Wide Web / Steven Armstrong

by Armstrong, Steven.

Call number: 658.80025 A738A 2001 Material type: book BookEdition: 2nd ed.Publisher: London : Kogan Page, 2001 Description: vi, 114 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.80025 A738A 2001] (1).

14. Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh

by Pelsmacker, Patrick de | Geuens, Maggie | Bergh, Joeri Van den.

Call number: 658.802 P392M Material type: book BookPublisher: Harlow, England : Financial Times Prentice-Hall, 2001 Description: xiv, 509 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 P392M] (1).

15. Cases in e-Commerce / Jeffrey F. Rayport, Bernard J. Jaworski

by Rayport, Jeffrey F | Jaworski, Bernard J.

Call number: 658.84 R277C Material type: book BookEdition: International ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002 Description: xix, 631 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 R277C] (1).

16. Asian branding : a great way to fly / Ian Batey

by Batey, lan.

Call number: 658.827 B329A Material type: book BookPublisher: Singapore : Prentice-Hall, c2002 Description: x, 412 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 B329A] (1).

17. Promotion and integrated marketing communications / Richard J. Semenik

by Semenik, Richard J.

Call number: 659.1 S471P Material type: book BookPublisher: Australia : South-Western/Thomson Learning, c2002 Description: xxxix, 582 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 S471P] (1).

18. Advertising campaign strategy : a guide to marketing communication plans / Donald Parente

by Parente, Donald.

Call number: 659.113 P228A 2004 Material type: book BookEdition: 3rd ed.Publisher: Australia : Thomson/South-Western, c2004 Description: xxvii, 404 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.113 P228A 2004] (1).

19. Guerrilla marketing excellence : the 50 golden rules for small-business success / Jay Conrad Levinson.

by Levinson, Jay Conrad.

Call number: 658.8 L665G Material type: book BookPublisher: Boston ; New York : Houghton Mifflin, 1993. Description: xi, 206 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L665G] (1).

20. Brand new brand thinking : brought to life by 11 experts who do / edited by Merry Baskin and Mark Earls

by Baskin, Merry | Earls, Mark.

Call number: 658.827 B817 Material type: book BookPublisher: London : Kogan Page, 2003, c2002 Description: x, 212 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 B817] (1).