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1. Customer love : attracting and keeping customers for life / Chip R. Bell

by Bell, Chip R.

Call number: 658.812 B433C Material type: book BookPublisher: Provo, Utha. : Executive Excellence, c2000 Description: 180 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 B433C] (1).

2. The relationship-based enterprise : powering business success through customer relationship management / Ray McKenzie

by McKenzie, Ray.

Call number: 658.812 M157R Material type: book BookPublisher: Toronto : McGraw-Hill Ryerson, c2001 Description: xiv, 368 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 M157R] (1).

3. CRM at the speed of light : capturing and keeping customers in internet real time / Paul Greenberg

by Greenberg, Paul.

Call number: 658.87 G798C Material type: book BookPublisher: New York : Osborne/McGraw-Hill, c2001 Description: xxiii, 360 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.87 G798C] (1).

4. Designing a data warehouse : supporting customer relationship management / Chris Todman

by Todman, Chris.

Call number: 658.4038 T639D Material type: book BookPublisher: Upper Saddle River, N.J. : Prentice-Hall, c2001 Description: xxi, 323 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.4038 T639D] (1).

5. The customer differential : the complete guide to implementing customer relationship management / Melinda Nykamp

by Nykamp, Melinda.

Call number: 658.812 N995C Material type: book BookPublisher: New York : AMACOM c2001 Description: x, 212 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 N995C] (1).

6. Clients forever : how your clients can build your business for you / Doug Carter, Jenni Green

by Carter, Doug | Green, Jennifer.

Call number: 658.85 C323C Material type: book BookPublisher: New York : McGraw-Hill, c2003 Description: vi, 250 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.85 C323C] (1).

7. Keep the customer! : making customer service your competitive edge / Robert L. Desatnick

by Desatnick, Robert L.

Call number: 658.812 D441K Material type: book BookPublisher: Boston : Houghton Mifflin, 1990 Description: xiii, 182 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 D441K] (1).

8. Customer relationship management : concepts and technologies / Francis Buttle

by Buttle, Francis.

Call number: 658.812 B988C 2009 Material type: book BookEdition: 2nd ed.Publisher: Oxford : Butterworth-Heinemann/Elsevier, 2009 Description: xix, 500 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 B988C 2009] (1).

9. Management extra. Managing markets and customers [electronic resource]

by NetLibrary, Inc.

Call number: 658.802 Material type: book BookEdition: 1st ed.Publisher: Amsterdam ; Boston : Elsevier : eLearn : Pergamon Flexible Learning, 2006. Other title: Managing markets and customers.Online access: Bibliographic record display An electronic book accessible through the World Wide Web; click for information Availability: No items available

10. eMarketing strategies for the complex sale / Ardath Albee

by Albee, Ardath.

Call number: 658.872 A328E Material type: book BookPublisher: New York : McGraw-Hill, c2010 Description: xix, 249 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 A328E] (1).

11. The next evolution of marketing : connect with your customers by marketing with meaning / Bob Gilbreath

by Gilbreath, Bob.

Call number: 658.5 G466N Material type: book BookPublisher: New York : McGraw-Hill, c2010 Description: x, 288 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.5 G466N] (1).

12. Mobile marketing : finding your customers no matter where they are / Cindy Krum

by Krum, Cindy.

Call number: 658.872 K94M Material type: book BookPublisher: Indianapolis, Ind. : Que, c2010 Description: xvi, 343 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 K94M] (1).

13. Handbook of CRM : achieving excellence in customer management / Adrian Payne

by Payne, Adrian.

Call number: 658.812 P346H Material type: book BookPublisher: Oxford ; Burlington, Mass. : Butterworth-Heinemann/Elsevier, 2006 Description: xx, 438 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 P346H] (1).

14. Romancing the brand : how brands create strong, intimate relationships with consumers / Tim Halloran.

by Halloran, Tim.

Call number: 658.827 H192R Material type: book BookPublisher: San Francisco, Calif. : Jossey-Bass, c2014. Description: v, 262 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 H192R] (1).

15. Customer innovation : customer-centric strategy for enduring growth / Marion Debruyne.

by Debruyne, Marion.

Call number: 658.812 D288C Material type: book BookPublisher: London, U.K. ; Philadelphia, Pa. : Kogan Page, 2014. Description: viii, 253 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 D288C] (1).

16. Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever / Ian H. Gordon

by Gordon, Ian H.

Call number: 658.8 G663R Material type: book BookPublisher: Toronto, Ont. : John Wiley & Sons Canada, c1998 Description: xx, 314 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 G663R] (1).

17. Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong

by Hagel, John | Armstrong, Arthur G.

Call number: 658.800285467 H141N Material type: book BookPublisher: Boston, Mass. : Harvard Business School Press, c1997 Description: xv, 238 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.800285467 H141N] (2).

18. Customer orientation and market action / Michael D. Johnson

by Johnson, Michael David.

Call number: 658.812 J68C Material type: book BookPublisher: Upper Saddle River, N.J. : Prentice-Hall, c1998 Description: xvi, 183 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 J68C] (1).

19. Consumers and services / Mark Gabbott and Gillian Hogg.

by Gabbott, Mark | Hogg, Gillian.

Call number: 658.812 G112C Material type: book BookPublisher: Chichester, England. : John Wiley & Sons, c1998. Description: xi, 271 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 G112C] (1).

20. Customer relationship marketing : get to know your customers and win their loyalty / Merlin Stone, Neil Woodcock and Liz Machtynger

by Stone, Merlin | Woodcock, Neil | Machtynger, Liz.

Call number: 658.812 S879C 2000 Material type: book BookEdition: 2nd ed.Publisher: London : Kogan Page, 2000 Description: xii, 228 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 S879C 2000] (1).