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1. Marketing research and knowledge development : an assessment for marketing management / by John G. Myers ... [et al.]

by Myers, John G.

Call number: 658.83 M996M Material type: book BookPublisher: Englewood Cliff, N.J. : Prentice-Hall, 1980. Description: 306 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M996M] (1).

2. Business market research / Leslie Gofton and Mitchell Ness

by Gofton, Leslie | Ness, Mitchell.

Call number: 658.83 G612B Material type: book BookPublisher: London : Kogan Page, c1997 Description: viii, 165 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 G612B] (1).

3. Market research : a guide to planning, methodology and evaluation / Paul Hague & Peter Jackson

by Hague, Paul | Jackson, Peter.

Call number: 658.83 H147M Material type: book BookPublisher: London : Kogan Page, 1997, c1996 Description: 224 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 H147M] (1).

4. Marketing research : a problem solving approach / Seymour Sudman, Edward Blair

by Sudman, Seymour | Blair, Edward.

Call number: 658.83 S943M Material type: book BookEdition: International ed.Publisher: Boston Burr Ridge, Ill. : McGraw-Hill, c1998 Description: xli, 737 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 S943M] (1).

5. Basic marketing research / Gilbert A. Churchill, Jr.

by Churchill, Gilbert A.

Call number: 658.83 C563B 1996 Material type: book BookEdition: 3rd ed.Publisher: Fort Worth, Tex. : The Dryden Press, c1996 Description: xvii, 863 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 C563B 1996] (1).

6. Marketing research : methodological foundations / Gilbert A. Churchill, Jr.

by Churchill, Gilbert A.

Call number: 658.83 C563M 1999 Material type: book BookEdition: 7th ed.Publisher: Forth Worth, Tex. : The Dryden Press, c1999 Description: xxviii, 1017 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 C563M 1999] (1).

7. The market research toolbox : a concise guide for beginners / Edward F. McQuarrie

by McQuarrie, Edward F.

Call number: 658.83 M173M Material type: book BookPublisher: Thousand Oaks, Calif. : SAGE , c1996 Description: xviii, 154 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M173M] (1).

8. Essentials of marketing research / Tony Proctor

by Proctor, Tony.

Call number: 658.83 P964E 2003 Material type: book BookEdition: 3rd ed.Publisher: Harlow, England : Prentice-Hall/Financial Times, 2003 Description: xvi, 560 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 P964E 2003] (1).

9. Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci

by Churchill, Gilbert A | Iacobucci, Dawn.

Call number: 658.83 C563M 2002 Material type: book BookEdition: 8th ed.Publisher: China : China Machine Press, c2002 Description: xxiv, 1006 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 C563M 2002] (1).

10. Internet marketing intelligence : research tools, techniques and resources / Edward Forrest

by Forrest, Edward.

Call number: 658.830285 F728I Material type: book BookPublisher: Boston : McGraw-Hill, c2003 Description: xiii, 242 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.830285 F728I] (1).

11. Essentials of marketing research / William G. Zikmund

by Zikmund, William G.

Call number: 658.83 Z68E 2003 Material type: book BookEdition: 2nd ed.Publisher: Australia : Thomson/South-Western, c2003 Description: xxi, 452 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 Z68E 2003] (1).

12. Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci

by Churchill, Gilbert A | Iacobucci, Dawn.

Call number: 658.83 C563M 2005 Material type: book BookEdition: 9th ed., International student ed.Publisher: Australia : Thomson/South-Western, c2005 Description: xxii, 697 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 C563M 2005] (1).

13. Marketing research for managers / Sunny Crouch, Matthew Housden

by Crouch, Sunny | Housden, Matthew.

Call number: 658.83 C952M 2003 Material type: book BookEdition: 3rd ed.Publisher: Amsterdam : Butterworth-Heinemann, 2003 Description: xvi, 372 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 C952M 2003] (1).

14. Marketing research : project manual / James Molinari

by Molinari, James M.

Call number: 658.83 M722M Material type: book BookPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2006 Description: ix, 67 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M722M] (1).

15. Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan

by Parasuraman, A | Grewal, Dhruv | Krishnan, R.

Call number: 658.83 P223M Material type: book BookPublisher: Boston, Mass. : Houghton Mifflin, c2004 Availability: Items available for loan: PYULIB-CL [Call number: 658.83 P223M] (1).

16. Statistics for marketing and consumer research / Mario Mazzocchi

by Mazzocchi, Mario.

Call number: 658.83028 M477S Material type: book BookPublisher: London : Sage, 2008 Description: xviii, 412 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83028 M477S] (1).

17. Marketing research : tools & techniques / Nigel Bradley

by Bradley, Nigel.

Call number: 658.83 B811M 2010 Material type: book BookEdition: 2nd ed.Publisher: New York : Oxford University Press, 2010 Description: xx, 527 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 B811M 2010] (1).

18. Marketing research / David A. Aaker ... [et al.]

by Aaker, David A.

Call number: 658.83 M345 2011 Material type: book BookEdition: 10th ed., International student versionPublisher: Hoboken, N. J. : John Wiley & Sons, c2011 Description: xvii, 701 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M345 2011] (1).

19. Basic marketing research : a decision-making approach / Naresh K. Malhotra

by Malhotra, Naresh K.

Call number: 658.83 M249B 2009 Material type: book BookEdition: 3rd ed., International ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2009 Description: 671 p. : ill., cahrts.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M249B 2009] (1).

20. Research traditions in marketing / edited by Gilles Laurent, Gary L. Lilien, Bernard Pras

by Laurent, Gilles | Lilien, Gary L | Pras, Bernard.

Call number: 658.83 R432 Material type: book BookPublisher: Boston : Kluwer Academic, 1997, c1994 Description: xxii, 442 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 R432] (1).