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1. Web catalog cookbook / Cliff Allen, Deborah Kania.

by Allen, Cliff | Kania, Deborah.

Call number: 380.10294 A425W Material type: book BookPublisher: New York, N.Y. : Wiley Computer Publishing, c1997. Description: xv, 412 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 380.10294 A425W] (1).

2. Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden.

by Tapp, Alan | Whitten, Ian | Housden, Matthew.

Call number: 658.872 T174P 2014 Material type: book BookEdition: 5th ed.Publisher: Harlow, U.K. : Pearson Education, 2014. Description: xiv, 559 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 T174P 2014] (1).

3. Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick.

by Chaffey, Dave | Ellis-Chadwick, Fiona.

Call number: 658.872 C433D 2016 Material type: book BookEdition: 6th ed.Publisher: Harlow, U.K. : Pearson Education, c2016. Description: xxvii, 702 p. : ill., charts.Availability: No items available Checked out (1).

4. Social media marketing : theories & applications / Stephan Dahl.

by Dahl, Stephan.

Call number: 658.872 D131S Material type: book BookPublisher: London : Sage, 2015. Description: xi, 268 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 D131S] (1).

5. E-Commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

by Laudon, Kenneth C | Traver, Carol Guercio.

Call number: 658.872 L372E 2018 Material type: book BookEdition: 13th ed., Global ed.Publisher: Harlow, England : Pearson Education, c2018. Description: 909 p. : ill., charts.Other title: E-commerce 2017 : business, technology, society.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 L372E 2018] (1). Checked out (1).

6. Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and P.R. Smith.

by Chaffey, Dave | Smith, Paul Russell.

Call number: 658.872 C433D 2017 Material type: book BookEdition: 5th ed.Publisher: Routledge/Taylor & Francis Group, 2017. Abingdon ; New York, N.Y. : Description: xxvii, 660 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 C433D 2017] (1).

7. Digital marketing : a practical approach / Alan Charlesworth.

by Charlesworth, Alan.

Call number: 658.872 C477D 2018 Material type: book BookEdition: 3rd ed.Publisher: London ; New York, N.Y. : Routledge/Taylor & Francis Group, 2018. Description: xxv, 326 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 C477D 2018] (1).

8. Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing / Ted Shelton.

by Shelton, Ted.

Call number: 658.872 S545B Material type: book BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2013. Description: xiv, 226 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 S545B] (1).

9. Screen to screen selling : how to increase sales, productivity, and customer experience with the latest technology / Doug Devitre.

by Devitre, Doug.

Call number: 658.872 D496S Material type: book BookPublisher: New York : McGraw-Hill Education, c2016. Description: xiv, 304 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 D496S] (1).

10. Content marketing strategies for dummies / by Stephanie Diamond.

by Diamond, Stephanie.

Call number: 658.872 D537C Material type: book BookPublisher: Hoboken, N.J. : John Wiley &​ Sons, c2016. Description: xii, 386 p. : ill.Availability: No items available Checked out (1).

11. Contemporary issues in social media marketing / edited by Bikramjit Rishi and Subir Bandyopadhyay.

by Rishi, Bikramjit | Bandyopadhyay, Subir.

Call number: 658.872 C761 Material type: book BookPublisher: Routledge/Taylor & Francis Group, 2018. Abingdon, U.K. ; New York, N.Y. : Description: xix, 328 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 C761] (1).