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1. Advertising management / David A. Aaker, Rajeev Batra, John G. Myers

by Aaker, David A | Batra, Rajeev | Myers, John G.

Call number: 659.1 A111A 1992 Material type: book BookEdition: 4th ed., international edPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1992 Description: xiii, 593 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 A111A 1992] (1).

2. The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].

by Batra, Rajeev | David Shepard Associates.

Call number: 658.84 N532 1995 Material type: book BookEdition: 2nd ed.Publisher: Burr Ridge, Ill. : Irwin, c1995. Description: xiv, 493 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 N532 1995] (1).

3. Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

by Batra, Rajeev | Myers, John G | Aaker, David A.

Call number: 659.1 B334A 1996 Material type: book BookEdition: 5th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c1996. Description: xiii, 754 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B334A 1996] (1).