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1. Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox

by Kotler, Philip | Cox, Keith K.

Call number: 658.8 M345 1988 Material type: book BookEdition: 4th edPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1988 Description: x, 406 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M345 1988] (1).

2. Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox.

by Enis, Ben M | Cox, Keith K.

Call number: 658.8 E58M 1988 Material type: book BookEdition: 6th ed., International ed.Publisher: Boston, Mass. : Allyn and Bacon, c1988. Description: xi, 544 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 E58M 1988] (2).

3. Strategic market decisions : a reader / edited by Keith K. Cox and Vern J. McGinnis.

by Cox, Keith K | McGinnis, Vern J.

Call number: 658.802 C877S Material type: book BookPublisher: Englewood Cliffs, N.J. : Prentice-hall, 1982. Description: 323 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 C877S] (1).