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1. Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

by Kotabe, Masaaki | Helsen, Kristiaan.

Call number: 658.848 K87G Material type: book BookPublisher: New York : John Wiley & Sons, c1998. Description: xxii, 712 p. : maps, charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 K87G] (2).

2. Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

by Kotabe, Masaaki | Helsen, Kristiaan.

Call number: 658.848 K87G 2001 Material type: book BookEdition: 2nd ed.Publisher: New York : John Wiley & Sons, c2001 Description: xxiv, 741 p. : maps., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 K87G 2001] (1).

3. Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

by Kotabe, Masaaki | Helsen, Kristiaan.

Call number: 658.848 K87G 2004 Material type: book BookEdition: 3rd ed.Publisher: Hoboken, N.J. : John Wiley & Sons, c2004 Description: xxii p. : maps., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 K87G 2004] (1).

4. Global marketing management / Masaaki Kotabe, Kristiaan Helsen

by Kotabe, Masaaki | Helsen, Kristiaan.

Call number: 658.848 K87G 2011 Material type: book BookEdition: 5th ed., Interantional student versionPublisher: Hoboken, N.J. : John Wiley & Sons, c2011 Description: xxiii, 717 p. : ill., maps, charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 K87G 2011] (1).

5. Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

by Kotabe, Masaaki | Helsen, Kristiaan.

Call number: 658.848 K87G 2008 Material type: book BookEdition: 4th ed.Publisher: Hoboken, N.J. : John Wiley & Sons, c2008. Description: xxii, 682 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 K87G 2008] (2).