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1. Marketing strategy / edited by Dale Littler and Dominic Wilson.

by Littler, Dale | Wilson, Dominic.

Call number: 658.8 M345 Material type: book BookPublisher: Oxford : Butterworth-Heinemann, 1995. Description: viii, 389 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M345] (1).

2. The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler

by Lewis, Barbara R | Littler, Dale.

Call number: 650.03 B632 (R.) Material type: book BookPublisher: Oxford : Blackwell Business, 1997 Description: 274 p.Availability: Items available for reference: [Call number: 650.03 B632] (1).