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1. Market research : an applied orientation / Naresh K. Malhotra

by Malhotra, Naresh K.

Call number: 658.83 M249M Material type: book BookEdition: International edPublisher: New Jersey, N.J. : Prentice-Hall International, c1993 Description: xxxii, 857 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M249M] (1).

2. Marketing research : an applied orientation / Naresh K. Malhotra

by Malhotra, Naresh K.

Call number: 658.83 M249M 1999 Material type: book BookEdition: 3rd ed., International ed.Publisher: Upper Saddle River, N.J. : Prentice-Hall International, c1999 Description: xxxv, 763, 12, 34, 15 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M249M 1999] (2).

3. Marketing research : an applied orientation / Naresh K. Malhotra

by Malhotra, Naresh K.

Call number: 658.83 M249M 2004 Material type: book BookEdition: 4th ed., International ed.Publisher: Upper Saddle River, N.J. : Pearson Education Prentice-Hall , c2004 Description: xxix, 713, 12, 34, 21, 2 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M249M 2004] (2).

4. Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson

by Malhotra, Naresh K | Peterson, Mark.

Call number: 658.83 M249B 2006 Material type: book BookEdition: 2nd ed., international ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2006 Description: xl, 631 p. : ill., cahrts.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M249B 2006] (4).

5. Marketing research : an applied orientation / Naresh K. Malhotra

by Malhotra, Naresh K.

Call number: 658.83 M249M 2010 Material type: book BookEdition: 6th ed., global ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2010 Description: 929 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M249M 2010] (1).

6. Basic marketing research : a decision-making approach / Naresh K. Malhotra

by Malhotra, Naresh K.

Call number: 658.83 M249B 2009 Material type: book BookEdition: 3rd ed., International ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2009 Description: 671 p. : ill., cahrts.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M249B 2009] (1).

7. Essentials of marketing research : a hands-on orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Call number: 658.83 M249E Material type: book BookEdition: Global ed.Publisher: Harlow, England : Pearson Education, c2015. Description: 432 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M249E] (1).