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1. Cases in marketing of services : an international collection / Arthur Meidan, Luiz Moutinho

by Meidan, Arthur | Moutinho, Luiz.

Call number: 658.8 M934C Material type: book BookPublisher: Wokingham, England : Addison-Wesley, 1993Description: xiv, 304 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M934C] (1).

2. Cases in marketing management / Luiz Moutinho.

by Moutinho, Luiz.

Call number: 658.800722 M934C 1995 Material type: book BookEdition: 2nd ed.Publisher: Workingham, England : Addison-Wesley, 1995Description: xii, 390 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.800722 M934C 1995] (1).

3. Applied consumer behaviour / Martin J. Evans, Luiz Moutinho, W. Fred Van Raaij

by Evans, Martin J | Moutinho, Luiz | Van Raaij, W. Fred.

Call number: 658.8342 E92A Material type: book BookPublisher: Harlow, England : Addison-Wesley, 1997, c1996Description: xix, 382 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 E92A] (1).

4. Tourism marketing and management handbook / editors, Stephen F. Witt, Luiz Moutinho

by Witt, Stephen F | Moutinho, Luiz.

Call number: 338.4791 T727 Material type: book BookEdition: Student editionPublisher: London : Prentice Hall, c1995Description: x, 556 p.Availability: Items available for loan: PYULIB-CL [Call number: 338.4791 T727] (1).

5. Strategic management in tourism / edited by Luiz Moutinho

by Moutinho, Luiz.

Call number: 338.4791 S896 Material type: book BookPublisher: Oxon, United Kingdom : CABI Publishing, c2000Description: x, 349 p.Availability: Items available for loan: PYULIB-CL [Call number: 338.4791 S896] (1).

6. Problems in marketing : applying key concepts and techniques / Luiz Moutinho & Charles Chien

by Moutinho, Luiz | Chien, Charles.

Call number: 658.8 M934P 2008 Material type: book BookEdition: 2nd ed.Publisher: London : Sage, 2008Description: xiii, 322 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M934P 2008] (1).

7. Strategic management in tourism / edited by Luiz Moutinho

by Moutinho, Luiz.

Call number: 338.4791 S896 2011 Material type: book BookEdition: 2nd ed.Publisher: Wallingford, U.K. ; Cambridge, Mass. : CABI, c2011Description: x, 313 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 338.4791 S896 2011] (1).

8. Quantitative modelling in marketing and management / edited by Luiz Moutinho, Kun-Huang Huarng.

by Moutinho, Luiz | Huarng, Kun-Huang.

Call number: 658.800727 Q1 Material type: book BookPublisher: Singapore : World Scientific Publishing, c2013Description: xxvi, 503 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.800727 Q1] (1).