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1. Destination marketing : an integrated marketing communication approach / Steven Pike

by Pike, Steven.

Call number: 338.47910688 P636D Material type: book BookPublisher: Oxford : Butterworth-Heinemann/Elsevier, 2008 Description: xv, 406 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 338.47910688 P636D] (1).

2. Tourism marketing for small businesses / Steven Pike.

by Pike, Steven.

Call number: 338.47910688 P636T Material type: book BookPublisher: Oxford : Goodfellow Publishers, c2018. Description: vi, 242 p.Availability: Items available for loan: PYULIB-CL [Call number: 338.47910688 P636T] (1).