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1. Contemporary cases in consumer behavior / Roger D. Blackwell, W. Wayne Talarzyk, James F. Engel

by Blackwell, Roger D | Talarzyk, W. Wayne | Engel, James F.

Call number: 658.8342 B632C 1990 Material type: book BookEdition: 3rd edPublisher: Chicago : Dryden Press, 1990 Description: x, 517 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 B632C 1990] (1).

2. Case for analysis in marketing / W. Wayne Talarzyk.

by Talarzyk, W. Wayne.

Call number: 658.8 T137C 1985 Material type: book BookEdition: 3rd ed.Publisher: Chicago : Dryden Press ; Japan : Holt-Saunders, 1985. Description: 397 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 T137C 1985] (1).