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1. Marketing research : private and public sector decision / by David A.Aaker and George S.Day.

by Aaker, David A | Day, George S.

Call number: 658.83 A111M Material type: book BookPublisher: New York : John Wiley, c1980. Description: 628 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 A111M] (2).

2. Marketing research / David A.Aaker, Geoge S.Day.

by Aaker, David A | Day, George S.

Call number: 658.83 A111M 1986 Material type: book BookEdition: 3rd ed.Publisher: New York : John Wiley & Sons, c1986. Description: xvi, 677 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 A111M 1986] (1).

3. Strategic market management / David A. Aaker

by Aaker, David A.

Call number: 658.8 A111S 1998 Material type: book BookEdition: 5th ed.Publisher: New York : John Wiley & Sons, c1998 Description: xiv, 330 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 A111S 1998] (1).

4. Marketing research / David A. Aaker, V. Kumar, George S. Day

by Aaker, David A | Kumar, V | Day, George S.

Call number: 658.83 A111M 2001 Material type: book BookEdition: 7th ed.Publisher: New York : John Wiley & Sons, c2001 Description: xvi, 751 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 A111M 2001] (1).

5. Developing business strategies / David A. Aaker

by Aaker, David A.

Call number: 658.4012 A111D 2001 Material type: book BookEdition: 6th ed.Publisher: New York, N.Y. : John Wiley & Sons, c2001 Description: xiv, 338 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.4012 A111D 2001] (1).

6. Strategic market management / David A. Aaker

by Aaker, David A.

Call number: 658.8 A111S 2001 Material type: book BookEdition: 6th ed.Publisher: Hoboken, N.J. : John Wiley & Sons, c2001 Description: xiv, 338 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 A111S 2001] (1).

7. Strategic market management / David A. Aaker, Michael K. Mills

by Aaker, David A | Mills, Michael K.

Call number: 658.8 A111S Material type: book BookEdition: Pacific Rim ed.Publisher: Australia : John Wiley & Sons Australia, 2005 Description: xx, 411 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 A111S] (1).

8. Marketing research / David A. Aaker, V. Kumar, George S. Day

by Aaker, David A | Kumar, V | Day, George S.

Call number: 658.83 A111M 2007 Material type: book BookEdition: 9th ed.Publisher: Hoboken, N.J. : John Wiley & Sons, c2007 Description: xvii, 774 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 A111M 2007] (1).

9. Marketing research / David A. Aaker ... [et al.]

by Aaker, David A.

Call number: 658.83 M345 2011 Material type: book BookEdition: 10th ed., International student versionPublisher: Hoboken, N. J. : John Wiley & Sons, c2011 Description: xvii, 701 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 M345 2011] (1).