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1. The international business dictionary and reference / Lewis A. Presner

by Presner, Lewis A.

Call number: 658.04903 P934I (R.) Material type: book BookPublisher: New York : John Wiley, c1991 Description: xviii, 486 p.Availability: Items available for reference: [Call number: 658.04903 P934I] (1).

2. StreetSmart marketing / Jeff Slutsky with Marc Slutsky

by Slutsky, Jeff | Slutsky, Marc.

Call number: 658.8 S634S Material type: book BookPublisher: New York : John Wiley, 1989 Description: xiii, 241 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 S634S] (2).

3. The portable MBA in marketing / Alexander Hiam, Charles D. Schewe

by Hiam, Alexander | Schewe, Charles D.

Call number: 658.8 H623P Material type: book BookPublisher: New York, N.Y. : John Wiley, 1992 Description: xiv, 464 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 H623P] (1).

4. Marketing tourism destinations : a strategic planning approach / Ernie Heath, Geoffery Wall

by Heath, Ernie | Wall, Geoffrey.

Call number: 338.479 H437M Material type: book BookPublisher: New York : John Wiley & Sons, 1992 Description: xiv, 226 p.Availability: Items available for loan: PYULIB-CL [Call number: 338.479 H437M] (1).

5. New product development : managing and forecasting for strategic success / Robert J. Thomas

by Thomas, Robert J.

Call number: 658.575 T461N Material type: book BookPublisher: New York : John Wiley & Sons, 1993 Description: xiv, 352 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.575 T461N] (1).

6. The portable MBA / Eliza G.C. Collins, Mary Anne Devanna

by Collins, Eliza G.C | Devanna, Mary Anne.

Call number: 658 C712P Material type: book BookPublisher: New York : John Wiley & Sons, 1990 Description: xii, 386 p.Availability: Items available for loan: PYULIB-CL [Call number: 658 C712P] (1).

7. DataBased marketing / Herman Holtz.

by Holtz, Herman.

Call number: 658.8 H758D Material type: book BookPublisher: New York : John Wiley & Sons, c1992. Description: xix, 300 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 H758D] (1).

8. International marketing and purchasing of industrial goods : an interaction approach / Hakan Hakansoon, editon.

by Hakansson, Hakan.

Call number: 658.8 H155I Material type: book BookPublisher: Chichester : John Wiley & Sons, 1982. Description: 406 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 H155I] (1).

9. Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Passons.

by Dalrymple, Douglas J | Parsons, Leonard J.

Call number: 658.8 D151M 1983 Material type: book BookEdition: 3rd ed.Publisher: New York : John Wiley & Sons, c1983. Description: 821 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 D151M 1983] (1).

10. Marketing management : text and cases / by Douglas J. Dalrymple and Leonard J. Parsons.

by Dalrymple, Douglas J | Parsons, Leonard J.

Call number: 658.8 D151M Material type: book BookPublisher: Santa Barbara, N.Y. : John Wiley & Sons, 1976. Description: 641 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 D151M] (1).

11. Introduction to marketing : an administrative approach / by Harry A. Lipson and John R. Darling.

by Lipson, Harry A | Darling, John R.

Call number: 658.8 L767I Material type: book BookPublisher: New York : John Wiley & Sons, c1971. Description: 848 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L767I] (1).

12. Marketing / Rom Markin.

by Markin, Rom.

Call number: 658.8 M345M Material type: book BookPublisher: New York : John Wiley & Sons, 1979. Description: 700 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M345M] (1).

13. The marketing plan / William A. Cohen.

by Cohen, William A.

Call number: 658.802 C678M Material type: book BookPublisher: New York : John Wiley & Sons, c1995. Description: xii, 318 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 C678M] (1).

14. Marketing research : private and public sector decision / by David A.Aaker and George S.Day.

by Aaker, David A | Day, George S.

Call number: 658.83 A111M Material type: book BookPublisher: New York : John Wiley, c1980. Description: 628 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 A111M] (2).

15. Marketing research / David A.Aaker, Geoge S.Day.

by Aaker, David A | Day, George S.

Call number: 658.83 A111M 1986 Material type: book BookEdition: 3rd ed.Publisher: New York : John Wiley & Sons, c1986. Description: xvi, 677 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 A111M 1986] (1).

16. Marketing problems stituations for analysis / Ernest Uhr.

by Uhr, Ernest.

Call number: 658.8 U31M Material type: book BookPublisher: New York : John Wiley, c1973. Description: 195 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 U31M] (1).

17. One stop marketing / Jonathan Trivers.

by Trivers, Jonathan.

Call number: 658.8 T841O Material type: book BookPublisher: New York, N.Y. : John Wiley & Sons, c1996. Description: xv, 282 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 T841O] (2).

18. The next step in database marketing : consumer guided marketing / Dick Shaver.

by Shaver, Dick.

Call number: 658.84 S533N Material type: book BookPublisher: New York : John Wiley & Sons, c1996. Description: xiv, 482 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 S533N] (1).

19. Marketing on the Internet : multimedia strategies for the World Wide Web / Jill H. Ellsworth, Matthew V. Ellsworth

by Ellsworth, Jill H | Ellsworth, Matthew V.

Call number: 658.84 E47M Material type: book BookPublisher: New York, N.Y. : John Wiley & Sons, c1995 Description: xxvii, 404 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 E47M] (1).

20. The fast forward MBA in marketing / Dallas Murphy

by Murphy, Dallas.

Call number: 658.8 M978F Material type: book BookPublisher: New York : John Wiley & Sons, c1997 Description: x, 278 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M978F] (2).