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1. A cognitive psychology of mass communication / Richard Jackson Harris and Fred W. Sanborn.

by Harris, Richard Jackson | Sanborn, Fred W.

Call number: 302.23019 H315C 2014 Material type: book BookEdition: 6th ed.Publisher: New York, N.Y. ; London : Routledge/Taylor & Francis Group, 2014. Description: xiv, 544 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.23019 H315C 2014] (1).

2. Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, and Frederick Fico.

by Riffe, Daniel | Lacy, Stephen | Fico, Frederick.

Call number: 302.23 R564A 2014 Material type: book BookEdition: 3rd ed.Publisher: New York, N.Y. ; London : Routledge/Taylor & Francis Group, 2014. Description: xiv, 206 p.Availability: Items available for loan: PYULIB-CL [Call number: 302.23 R564A 2014] (1).