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1. Introduction to marketing, advertising and public relations / Frank Jefkins.

by Jefkins, Frank.

Call number: 658.8 J47I Material type: book BookPublisher: London : MacMillan Press, 1982. Description: 290 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 J47I] (1).

2. Public relations for marketing management / Frank Jefkins.

by Jefkins, Frank.

Call number: 659.2 J47P 1983 Material type: book BookEdition: 2nd ed.Publisher: London : Macmillan Press, c1983. Description: 182 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.2 J47P 1983] (1).