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1. Dictionary of advertising : diret response marketing and sales promotion / Frank Jefkins.

by Jefkins, Frank.

Call number: 658.8003 J45D (R.) Material type: book BookPublisher: London : Pitman, c1990. Description: 236 p.Availability: Items available for reference: [Call number: 658.8003 J45D] (1).

2. Dictionary of marketing and communication / Frank Jafkins.

by Jefkins, Frank.

Call number: 658.803 J45D (R.) Material type: book BookPublisher: New Delhi : Arnold-Heinemann, 1977. Description: 121 p.Availability: Items available for reference: [Call number: 658.803 J45D] (1).