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1.
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Cases in advertising and communications management / Stephen A. Greyser, Robert J. Kopp
by Greyser, Stephen A | Kopp, Robert J. Call number: 659.1 G845C 1992 Material type:  BookEdition: 3rd ed., international edPublisher:
Englewood Cliffs, N.J. :
Prentice Hall,
1992
Description: xvii, 681 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 G845C 1992] (1).
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Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
by Belch, George E | Belch, Michael A. Call number: 659.1 B427I 1995 Material type: BookEdition: 3rd edPublisher:
Chicago :
Irwin,
1995
Description: xxii, 762 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427I 1995] (1).
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3.
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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.]
by Parente, Donald. Call number: 659.113 A244 Material type: BookPublisher:
Fort Worth, Tex. :
Dryden Press,
c1996
Description: xx, 363 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.113 A244] (1).
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4.
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Advertising communications and promotion management / John R. Rossiter, Larry Percy
by Rossiter, John R | Percy, Larry. Call number: 659.1 R835A 1998 Material type: BookEdition: 2nd ed., International ed.Publisher:
Boston, Mass. :
McGraw-Hill,
1998, c1997
Description: xvi, 640 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 R835A 1998] (1).
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5.
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Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp
by Shimp, Terence A. Call number: 658.82 S556A 2000 Material type: BookEdition: 5th ed.Publisher:
Fort Worth, Tex. :
Dryden Press,
c2000
Description: xxix, 674 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556A 2000] (3).
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6.
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Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh
by Pelsmacker, Patrick de | Geuens, Maggie | Bergh, Joeri Van den. Call number: 658.802 P392M Material type: BookPublisher:
Harlow, England :
Financial Times Prentice-Hall,
2001
Description: xiv, 509 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 P392M] (1).
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7.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
by Belch, George Edward | Belch, Michael A. Call number: 659.1 B427A 2001 Material type: BookEdition: 5th ed., International ed.Publisher:
Boston :
McGraw-Hall,
c2001
Description: xx, 795, 13, 22, 3, 19 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2001] (1).
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8.
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Promotion and integrated marketing communications / Richard J. Semenik
by Semenik, Richard J. Call number: 659.1 S471P Material type: BookPublisher:
Australia :
South-Western/Thomson Learning,
c2002
Description: xxxix, 582 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 S471P] (1).
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9.
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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente
by Parente, Donald. Call number: 659.113 P228A 2004 Material type: BookEdition: 3rd ed.Publisher:
Australia :
Thomson/South-Western,
c2004
Description: xxvii, 404 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.113 P228A 2004] (1).
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10.
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Integrated marketing communications in advertising and promotion / Terence A. Shimp
by Shimp, Terence A. Call number: 658.82 S556I 2007 Material type: BookEdition: 7th ed., International student ed.Publisher:
Mason, Ohio :
Thomson South-Western,
c2007
Description: xx, 629 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556I 2007] (2).
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11.
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
by Clow, Kenneth E | Baack, Donald. Call number: 659.1 C648I 2007 Material type: BookEdition: 3rd ed.Publisher:
Upper Saddle River, N. J. :
Pearson/Prentice-Hall,
c2007
Description: xxiii, 515 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 C648I 2007] (1).
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12.
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
by Clow, Kenneth E | Baack, Donald. Call number: 659.1 C648I 2010 Material type: BookEdition: 4th ed., global ed.Publisher:
Upper Saddle River, N.J. :
Pearson,
c2010
Description: 478 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 C648I 2010] (1).
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13.
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Integrated marketing communications in advertising and promotion / Terence A. Shimp
by Shimp, Terence A. Call number: 658.82 S556I 2010 Material type: BookEdition: 8th ed. International ed.Publisher:
Australia :
South-Western/Cengage Learning,
c2010
Description: xx, 668 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556I 2010] (1).
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14.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
by Belch, George Edward | Belch, Michael A. Call number: 659.1 B427A 2009 Material type: BookEdition: 8th ed., International ed.Publisher:
New York, N.Y. :
McGraw-Hall/Irwin,
c2009
Description: xxv, 838 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2009] (1).
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15.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch ; with contributions by Jorg Dietzel
by Belch, George E | Belch, Michael A. Call number: 659.1 B427A 2012 Material type: BookEdition: 9th ed., Global ed.Publisher:
New York, N.Y. :
McGraw-Hill/Irwin,
c2012
Description: xxxv, 769 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2012] (1).
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16.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
by Belch, George E | Belch, Michael A. Call number: 659.1 B427A 2007 Material type: BookEdition: 7th ed., International ed.Publisher:
New York, N.Y. :
McGraw-Hill/Irwin,
c2007
Description: xxvi, 820 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2007] (5).
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17.
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Call number: 659.1 C648I 2012 Material type: BookEdition: 5th ed., Global ed.Publisher:
Boston, Mass. :
Pearson,
c2012.
Description: 463 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 C648I 2012] (1).
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18.
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Call number: 659.1 C648I 2014 Material type: BookEdition: 6th ed., Global ed.Publisher:
Boston, Mass. :
Pearson,
c2014.
Description: 480 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 C648I 2014] (2).
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19.
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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.
by Shimp, Terence A | Andrews, J. Craig. Call number: 658.82 S556A 2013 Material type: BookEdition: 9th ed.Publisher:
Mason, Ohio :
South-Western, Cengage Learning,
c2013.
Description: xxii, 729 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556A 2013] (1).
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20.
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Marketing communications / Lynne Eagle ... [et al.].
by Eagle, Lynne. Call number: 658.802 M345 Material type: BookPublisher:
Abingdon, U.K. ;
New York, N.Y. :
Routledge/Taylor & Francis Group,
2015.
Description: xiii, 427 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 M345] (1).
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