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1. Cases in advertising and communications management / Stephen A. Greyser, Robert J. Kopp

by Greyser, Stephen A | Kopp, Robert J.

Call number: 659.1 G845C 1992 Material type: book BookEdition: 3rd ed., international edPublisher: Englewood Cliffs, N.J. : Prentice Hall, 1992 Description: xvii, 681 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 G845C 1992] (1).

2. Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A.

Call number: 659.1 B427I 1995 Material type: book BookEdition: 3rd edPublisher: Chicago : Irwin, 1995 Description: xxii, 762 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427I 1995] (1).

3. Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.]

by Parente, Donald.

Call number: 659.113 A244 Material type: book BookPublisher: Fort Worth, Tex. : Dryden Press, c1996 Description: xx, 363 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.113 A244] (1).

4. Advertising communications and promotion management / John R. Rossiter, Larry Percy

by Rossiter, John R | Percy, Larry.

Call number: 659.1 R835A 1998 Material type: book BookEdition: 2nd ed., International ed.Publisher: Boston, Mass. : McGraw-Hill, 1998, c1997 Description: xvi, 640 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 R835A 1998] (1).

5. Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp

by Shimp, Terence A.

Call number: 658.82 S556A 2000 Material type: book BookEdition: 5th ed.Publisher: Fort Worth, Tex. : Dryden Press, c2000 Description: xxix, 674 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556A 2000] (3).

6. Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh

by Pelsmacker, Patrick de | Geuens, Maggie | Bergh, Joeri Van den.

Call number: 658.802 P392M Material type: book BookPublisher: Harlow, England : Financial Times Prentice-Hall, 2001 Description: xiv, 509 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 P392M] (1).

7. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George Edward | Belch, Michael A.

Call number: 659.1 B427A 2001 Material type: book BookEdition: 5th ed., International ed.Publisher: Boston : McGraw-Hall, c2001 Description: xx, 795, 13, 22, 3, 19 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2001] (1).

8. Promotion and integrated marketing communications / Richard J. Semenik

by Semenik, Richard J.

Call number: 659.1 S471P Material type: book BookPublisher: Australia : South-Western/Thomson Learning, c2002 Description: xxxix, 582 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 S471P] (1).

9. Advertising campaign strategy : a guide to marketing communication plans / Donald Parente

by Parente, Donald.

Call number: 659.113 P228A 2004 Material type: book BookEdition: 3rd ed.Publisher: Australia : Thomson/South-Western, c2004 Description: xxvii, 404 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.113 P228A 2004] (1).

10. Integrated marketing communications in advertising and promotion / Terence A. Shimp

by Shimp, Terence A.

Call number: 658.82 S556I 2007 Material type: book BookEdition: 7th ed., International student ed.Publisher: Mason, Ohio : Thomson South-Western, c2007 Description: xx, 629 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556I 2007] (2).

11. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Call number: 659.1 C648I 2007 Material type: book BookEdition: 3rd ed.Publisher: Upper Saddle River, N. J. : Pearson/Prentice-Hall, c2007 Description: xxiii, 515 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 C648I 2007] (1).

12. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Call number: 659.1 C648I 2010 Material type: book BookEdition: 4th ed., global ed.Publisher: Upper Saddle River, N.J. : Pearson, c2010 Description: 478 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 C648I 2010] (1).

13. Integrated marketing communications in advertising and promotion / Terence A. Shimp

by Shimp, Terence A.

Call number: 658.82 S556I 2010 Material type: book BookEdition: 8th ed. International ed.Publisher: Australia : South-Western/Cengage Learning, c2010 Description: xx, 668 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556I 2010] (1).

14. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George Edward | Belch, Michael A.

Call number: 659.1 B427A 2009 Material type: book BookEdition: 8th ed., International ed.Publisher: New York, N.Y. : McGraw-Hall/Irwin, c2009 Description: xxv, 838 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2009] (1).

15. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch ; with contributions by Jorg Dietzel

by Belch, George E | Belch, Michael A.

Call number: 659.1 B427A 2012 Material type: book BookEdition: 9th ed., Global ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2012 Description: xxxv, 769 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2012] (1).

16. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A.

Call number: 659.1 B427A 2007 Material type: book BookEdition: 7th ed., International ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2007 Description: xxvi, 820 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2007] (5).

17. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Call number: 659.1 C648I 2012 Material type: book BookEdition: 5th ed., Global ed.Publisher: Boston, Mass. : Pearson, c2012. Description: 463 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 C648I 2012] (1).

18. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Call number: 659.1 C648I 2014 Material type: book BookEdition: 6th ed., Global ed.Publisher: Boston, Mass. : Pearson, c2014. Description: 480 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 C648I 2014] (2).

19. Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.

by Shimp, Terence A | Andrews, J. Craig.

Call number: 658.82 S556A 2013 Material type: book BookEdition: 9th ed.Publisher: Mason, Ohio : South-Western, Cengage Learning, c2013. Description: xxii, 729 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556A 2013] (1).

20. Marketing communications / Lynne Eagle ... [et al.].

by Eagle, Lynne.

Call number: 658.802 M345 Material type: book BookPublisher: Abingdon, U.K. ; New York, N.Y. : Routledge/Taylor & Francis Group, 2015. Description: xiii, 427 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 M345] (1).