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1. Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A.

Call number: 659.1 B427I 1995 Material type: book BookEdition: 3rd edPublisher: Chicago : Irwin, 1995 Description: xxii, 762 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427I 1995] (1).

2. Advertising communications and promotion management / John R. Rossiter, Larry Percy

by Rossiter, John R | Percy, Larry.

Call number: 659.1 R835A 1998 Material type: book BookEdition: 2nd ed., International ed.Publisher: Boston, Mass. : McGraw-Hill, 1998, c1997 Description: xvi, 640 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 R835A 1998] (1).

3. Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp

by Shimp, Terence A.

Call number: 658.82 S556A 2000 Material type: book BookEdition: 5th ed.Publisher: Fort Worth, Tex. : Dryden Press, c2000 Description: xxix, 674 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556A 2000] (3).

4. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George Edward | Belch, Michael A.

Call number: 659.1 B427A 2001 Material type: book BookEdition: 5th ed., International ed.Publisher: Boston : McGraw-Hall, c2001 Description: xx, 795, 13, 22, 3, 19 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2001] (1).

5. Integrated marketing communications in advertising and promotion / Terence A. Shimp

by Shimp, Terence A.

Call number: 658.82 S556I 2007 Material type: book BookEdition: 7th ed., International student ed.Publisher: Mason, Ohio : Thomson South-Western, c2007 Description: xx, 629 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556I 2007] (2).

6. Integrated marketing communications in advertising and promotion / Terence A. Shimp

by Shimp, Terence A.

Call number: 658.82 S556I 2010 Material type: book BookEdition: 8th ed. International ed.Publisher: Australia : South-Western/Cengage Learning, c2010 Description: xx, 668 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556I 2010] (1).

7. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George Edward | Belch, Michael A.

Call number: 659.1 B427A 2009 Material type: book BookEdition: 8th ed., International ed.Publisher: New York, N.Y. : McGraw-Hall/Irwin, c2009 Description: xxv, 838 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2009] (1).

8. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch ; with contributions by Jorg Dietzel

by Belch, George E | Belch, Michael A.

Call number: 659.1 B427A 2012 Material type: book BookEdition: 9th ed., Global ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2012 Description: xxxv, 769 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2012] (1).

9. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A.

Call number: 659.1 B427A 2007 Material type: book BookEdition: 7th ed., International ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2007 Description: xxvi, 820 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2007] (5).

10. Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.

by Shimp, Terence A | Andrews, J. Craig.

Call number: 658.82 S556A 2013 Material type: book BookEdition: 9th ed.Publisher: Mason, Ohio : South-Western, Cengage Learning, c2013. Description: xxii, 729 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556A 2013] (1).