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Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
by Belch, George E | Belch, Michael A. Call number: 659.1 B427I 1995 Material type:  BookEdition: 3rd edPublisher:
Chicago :
Irwin,
1995
Description: xxii, 762 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427I 1995] (1).
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2.
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Advertising communications and promotion management / John R. Rossiter, Larry Percy
by Rossiter, John R | Percy, Larry. Call number: 659.1 R835A 1998 Material type: BookEdition: 2nd ed., International ed.Publisher:
Boston, Mass. :
McGraw-Hill,
1998, c1997
Description: xvi, 640 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 R835A 1998] (1).
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3.
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Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp
by Shimp, Terence A. Call number: 658.82 S556A 2000 Material type: BookEdition: 5th ed.Publisher:
Fort Worth, Tex. :
Dryden Press,
c2000
Description: xxix, 674 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556A 2000] (3).
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4.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
by Belch, George Edward | Belch, Michael A. Call number: 659.1 B427A 2001 Material type: BookEdition: 5th ed., International ed.Publisher:
Boston :
McGraw-Hall,
c2001
Description: xx, 795, 13, 22, 3, 19 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2001] (1).
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5.
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Integrated marketing communications in advertising and promotion / Terence A. Shimp
by Shimp, Terence A. Call number: 658.82 S556I 2007 Material type: BookEdition: 7th ed., International student ed.Publisher:
Mason, Ohio :
Thomson South-Western,
c2007
Description: xx, 629 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556I 2007] (2).
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6.
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Integrated marketing communications in advertising and promotion / Terence A. Shimp
by Shimp, Terence A. Call number: 658.82 S556I 2010 Material type: BookEdition: 8th ed. International ed.Publisher:
Australia :
South-Western/Cengage Learning,
c2010
Description: xx, 668 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556I 2010] (1).
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7.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
by Belch, George Edward | Belch, Michael A. Call number: 659.1 B427A 2009 Material type: BookEdition: 8th ed., International ed.Publisher:
New York, N.Y. :
McGraw-Hall/Irwin,
c2009
Description: xxv, 838 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2009] (1).
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8.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch ; with contributions by Jorg Dietzel
by Belch, George E | Belch, Michael A. Call number: 659.1 B427A 2012 Material type: BookEdition: 9th ed., Global ed.Publisher:
New York, N.Y. :
McGraw-Hill/Irwin,
c2012
Description: xxxv, 769 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2012] (1).
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9.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
by Belch, George E | Belch, Michael A. Call number: 659.1 B427A 2007 Material type: BookEdition: 7th ed., International ed.Publisher:
New York, N.Y. :
McGraw-Hill/Irwin,
c2007
Description: xxvi, 820 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2007] (5).
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10.
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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.
by Shimp, Terence A | Andrews, J. Craig. Call number: 658.82 S556A 2013 Material type: BookEdition: 9th ed.Publisher:
Mason, Ohio :
South-Western, Cengage Learning,
c2013.
Description: xxii, 729 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556A 2013] (1).
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