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21. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Call number: 659.1 C648I 2007 Material type: book BookEdition: 3rd ed.Publisher: Upper Saddle River, N. J. : Pearson/Prentice-Hall, c2007 Description: xxiii, 515 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 C648I 2007] (1).

22. Marketing communications / John Egan

by Egan, John.

Call number: 658.802 E28M Material type: book BookPublisher: London : Thomson, c2007 Description: xxii, 467 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 E28M] (1).

23. Strategic integrated marketing communication : theory and practice / Larry Percy

by Percy, Larry.

Call number: 658.802 P431S Material type: book BookPublisher: Oxford : Butterworth-Heinemann/Elsevier, 2008 Description: xiii, 308 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 P431S] (1).

24. Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe

by McCabe, Scott.

Call number: 338.47910688 M121M Material type: book BookPublisher: Oxford : Butterworth-Heinemann/Elsevier, 2009 Description: xx, 300 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 338.47910688 M121M] (1).

25. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Call number: 659.1 C648I 2010 Material type: book BookEdition: 4th ed., global ed.Publisher: Upper Saddle River, N.J. : Pearson, c2010 Description: 478 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 C648I 2010] (1).

26. Integrated marketing communications in advertising and promotion / Terence A. Shimp

by Shimp, Terence A.

Call number: 658.82 S556I 2010 Material type: book BookEdition: 8th ed. International ed.Publisher: Australia : South-Western/Cengage Learning, c2010 Description: xx, 668 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556I 2010] (1).

27. Go logo! a handbook of the art of global branding : 12 keys to creating successful global brands / Mac Cato

by Cato, Mac.

Call number: 658.827 C366G (R.) Material type: book BookPublisher: Beverly, Mass. : Rockport, c2010 Description: 208 p. : ill.Availability: Items available for reference: [Call number: 658.827 C366G] (1).

28. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George Edward | Belch, Michael A.

Call number: 659.1 B427A 2009 Material type: book BookEdition: 8th ed., International ed.Publisher: New York, N.Y. : McGraw-Hall/Irwin, c2009 Description: xxv, 838 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2009] (1).

29. Sport public relations and communication / Maria Hopwood, Paul Kitchin, James Skinner

by Hopwood, Maria | Kitchin, Paul | Skinner, James.

Call number: 659.29796 H799S Material type: book BookPublisher: Oxford ; Burlington, Mass. : Butterworth-Heinemann/Elsevier, 2010 Description: x, 271 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.29796 H799S] (1).

30. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch ; with contributions by Jorg Dietzel

by Belch, George E | Belch, Michael A.

Call number: 659.1 B427A 2012 Material type: book BookEdition: 9th ed., Global ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2012 Description: xxxv, 769 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2012] (1).

31. Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre

by Sayre, Shay.

Call number: 790.2 S275E Material type: book BookEdition: International ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2008 Description: xxii, 489 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 790.2 S275E] (5).

32. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A.

Call number: 659.1 B427A 2007 Material type: book BookEdition: 7th ed., International ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2007 Description: xxvi, 820 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2007] (5).

33. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Call number: 659.1 C648I 2012 Material type: book BookEdition: 5th ed., Global ed.Publisher: Boston, Mass. : Pearson, c2012. Description: 463 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 C648I 2012] (1).

34. Retail and channel marketing / Sandro Castaldo, Monica Grosso, Katia Premazzi.

by Castaldo, Sandro | Grosso, Monica | Premazzi, Katia.

Call number: 658.87 C346R Material type: book BookPublisher: Cheltenham, U.K. ; Northampton, Mass. : Edward Elgar, c2013. Description: xvi, 261 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.87 C346R] (1).

35. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Call number: 659.1 C648I 2014 Material type: book BookEdition: 6th ed., Global ed.Publisher: Boston, Mass. : Pearson, c2014. Description: 480 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 C648I 2014] (2).

36. Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.

by Shimp, Terence A | Andrews, J. Craig.

Call number: 658.82 S556A 2013 Material type: book BookEdition: 9th ed.Publisher: Mason, Ohio : South-Western, Cengage Learning, c2013. Description: xxii, 729 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556A 2013] (1).

37. Marketing communications / Lynne Eagle ... [et al.].

by Eagle, Lynne.

Call number: 658.802 M345 Material type: book BookPublisher: Abingdon, U.K. ; New York, N.Y. : Routledge/Taylor & Francis Group, 2015. Description: xiii, 427 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 M345] (1).

38. Communications writing and design : the integrated manual for marketing, advertising, and public relations / John DiMarco.

by DiMarco, John.

Call number: 659 D582C Material type: book BookPublisher: Hoboken, N.J. : Wiley Blackwell, 2017. Description: xii, 201 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659 D582C] (1).