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1. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Call number: 659.1 C648I 2007 Material type: book BookEdition: 3rd ed.Publisher: Upper Saddle River, N. J. : Pearson/Prentice-Hall, c2007 Description: xxiii, 515 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 C648I 2007] (1).

2. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Call number: 659.1 C648I 2010 Material type: book BookEdition: 4th ed., global ed.Publisher: Upper Saddle River, N.J. : Pearson, c2010 Description: 478 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 C648I 2010] (1).

3. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Call number: 659.1 C648I 2012 Material type: book BookEdition: 5th ed., Global ed.Publisher: Boston, Mass. : Pearson, c2012. Description: 463 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 C648I 2012] (1).

4. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Call number: 659.1 C648I 2014 Material type: book BookEdition: 6th ed., Global ed.Publisher: Boston, Mass. : Pearson, c2014. Description: 480 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 C648I 2014] (2).