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1. Cases in advertising and communications management / Stephen A. Greyser, Robert J. Kopp

by Greyser, Stephen A | Kopp, Robert J.

Call number: 659.1 G845C 1992 Material type: book BookEdition: 3rd ed., international edPublisher: Englewood Cliffs, N.J. : Prentice Hall, 1992 Description: xvii, 681 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 G845C 1992] (1).

2. Marketing communications : from fundamental to strategies / Michael L. Rothschild

by Rothschild, Michael L.

Call number: 658.8 R847M Material type: book BookPublisher: Lexington, Mass. : D.C. Heath, c1987 Description: xviii, 766, A11 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 R847M] (1).

3. Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A.

Call number: 659.1 B427I 1995 Material type: book BookEdition: 3rd edPublisher: Chicago : Irwin, 1995 Description: xxii, 762 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427I 1995] (1).

4. The marketing communications process / M. Wayne Delozier.

by Delozier, M. Wayne.

Call number: 658.8 D362M Material type: book BookPublisher: Tokyo : McGraw-Hill, c1976. Description: 324 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 D362M] (1).

5. The marketing communications process / M. Wayne Delozier.

by Delozier, M. Wayne.

Call number: 658.8 D362M Material type: book BookPublisher: New York : McGraw-Hill, 1976. Description: 324 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 D362M] (1).

6. Communications in marketing / by Kenneth L. Rowe and Eugene L. Dorr.

by Rowe, Kenneth L | Dorr, Eugene L.

Call number: 658.8 R878C 1978 Material type: book BookEdition: 2nd ed.Publisher: New York : McGraw-Hill, c1978. Description: 124 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 R878C 1978] (1).

7. Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.]

by Parente, Donald.

Call number: 659.113 A244 Material type: book BookPublisher: Fort Worth, Tex. : Dryden Press, c1996 Description: xx, 363 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.113 A244] (1).

8. Advertising communications and promotion management / John R. Rossiter, Larry Percy

by Rossiter, John R | Percy, Larry.

Call number: 659.1 R835A 1998 Material type: book BookEdition: 2nd ed., International ed.Publisher: Boston, Mass. : McGraw-Hill, 1998, c1997 Description: xvi, 640 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 R835A 1998] (1).

9. Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp

by Shimp, Terence A.

Call number: 658.82 S556A 2000 Material type: book BookEdition: 5th ed.Publisher: Fort Worth, Tex. : Dryden Press, c2000 Description: xxix, 674 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556A 2000] (3).

10. Marketing in a multicultural world : ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy, editors

by Costa, Janeen Arnold | Bamossy, Gary J.

Call number: 658.8348 M345 Material type: book BookPublisher: Thousand Oaks, Calif. : SAGE, c1995 Description: ix, 341 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8348 M345] (1).

11. Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh

by Pelsmacker, Patrick de | Geuens, Maggie | Bergh, Joeri Van den.

Call number: 658.802 P392M Material type: book BookPublisher: Harlow, England : Financial Times Prentice-Hall, 2001 Description: xiv, 509 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 P392M] (1).

12. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George Edward | Belch, Michael A.

Call number: 659.1 B427A 2001 Material type: book BookEdition: 5th ed., International ed.Publisher: Boston : McGraw-Hall, c2001 Description: xx, 795, 13, 22, 3, 19 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2001] (1).

13. Promotion and integrated marketing communications / Richard J. Semenik

by Semenik, Richard J.

Call number: 659.1 S471P Material type: book BookPublisher: Australia : South-Western/Thomson Learning, c2002 Description: xxxix, 582 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 S471P] (1).

14. Mind to mind marketing : communicating with 21st-century customers / Harry Alder

by Alder, Harry.

Call number: 658.812 A361M Material type: book BookPublisher: London : Kogan Page, 2001 Description: iii, 252 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 A361M] (1).

15. Integrated marketing communications : the holistic approach / Tony Yeshin

by Yeshin, Tony.

Call number: 658.802 Y47I Material type: book BookPublisher: Oxford : Butterworth-Heinemann, 2001, c1998 Description: xi, 354 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 Y47I] (1).

16. Successful marketing communications : a practical guide to planning and implementation / Cathy Ace

by Ace, Cathy.

Call number: 658.802 A173S Material type: book BookPublisher: Oxford : Butterworth-Heinemann, 2001 Description: ix, 210 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 A173S] (1).

17. Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey

by Varey, Richard J.

Call number: 658.812 V296R Material type: book BookPublisher: Chichester : John Wiley & Sons, c2002 Description: xviii, 217 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 V296R] (1).

18. Advertising campaign strategy : a guide to marketing communication plans / Donald Parente

by Parente, Donald.

Call number: 659.113 P228A 2004 Material type: book BookEdition: 3rd ed.Publisher: Australia : Thomson/South-Western, c2004 Description: xxvii, 404 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.113 P228A 2004] (1).

19. Sports sponsorship and marketing communications : a European perspective / Wim Lagae

by Lagae, Wim.

Call number: 796.0698 L172S Material type: book BookPublisher: Harlow, England : Prentice-Hall/Financial Times, c2005 Description: xvi, 248 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 796.0698 L172S] (1).

20. Integrated marketing communications in advertising and promotion / Terence A. Shimp

by Shimp, Terence A.

Call number: 658.82 S556I 2007 Material type: book BookEdition: 7th ed., International student ed.Publisher: Mason, Ohio : Thomson South-Western, c2007 Description: xx, 629 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556I 2007] (2).