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1. Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A.

Call number: 659.1 B427I 1995 Material type: book BookEdition: 3rd edPublisher: Chicago : Irwin, 1995 Description: xxii, 762 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427I 1995] (1).

2. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George Edward | Belch, Michael A.

Call number: 659.1 B427A 2001 Material type: book BookEdition: 5th ed., International ed.Publisher: Boston : McGraw-Hall, c2001 Description: xx, 795, 13, 22, 3, 19 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2001] (1).

3. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George Edward | Belch, Michael A.

Call number: 659.1 B427A 2009 Material type: book BookEdition: 8th ed., International ed.Publisher: New York, N.Y. : McGraw-Hall/Irwin, c2009 Description: xxv, 838 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2009] (1).

4. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch ; with contributions by Jorg Dietzel

by Belch, George E | Belch, Michael A.

Call number: 659.1 B427A 2012 Material type: book BookEdition: 9th ed., Global ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2012 Description: xxxv, 769 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2012] (1).

5. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A.

Call number: 659.1 B427A 2007 Material type: book BookEdition: 7th ed., International ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2007 Description: xxvi, 820 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427A 2007] (5).