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1. Direct marketing in practice [electronic resource]/ Brian Thomas and Matthew Housden.

by Thomas, Brian | Housden, Matthew | Chartered Institute of Marketing | NetLibrary, Inc.

Call number: 658.84 Material type: book BookPublisher: Oxford ; Boston : Butterworth-Heinemann, c2002. Description: 348 p. : ill. ; 25 cm.Online access: Bibliographic record display An electronic book accessible through the World Wide Web; click for information Availability: No items available

2. Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden.

by Tapp, Alan | Whitten, Ian | Housden, Matthew.

Call number: 658.872 T174P 2014 Material type: book BookEdition: 5th ed.Publisher: Harlow, U.K. : Pearson Education, 2014. Description: xiv, 559 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 T174P 2014] (1).