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1. NTC's dictionary of direct mail and mailing list terminology and techniques / Nat G. Bodian

by Bodian, Nat G.

Call number: 658.8403 B667N (R.) Material type: book BookPublisher: Lincolnwood, Ill. : NTC, 1990 Description: 320 p.Availability: Items available for reference: [Call number: 658.8403 B667N] (1).

2. Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp

by Shimp, Terence A.

Call number: 658.82 S556A 2000 Material type: book BookEdition: 5th ed.Publisher: Fort Worth, Tex. : Dryden Press, c2000 Description: xxix, 674 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556A 2000] (3).