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1. NTC's dictionary of direct mail and mailing list terminology and techniques / Nat G. Bodian

by Bodian, Nat G.

Call number: 658.8403 B667N (R.) Material type: book BookPublisher: Lincolnwood, Ill. : NTC, 1990 Description: 320 p.Availability: Items available for reference: [Call number: 658.8403 B667N] (1).

2. Direct marketing / Harbert Katzenstein, William S. Sachs

by Katzenstein, Herbert | Sachs, William S.

Call number: 658.84 K19D 1992 Material type: book BookEdition: 2nd edPublisher: New York, N.Y. : Macmillan, 1992 Description: xiii, 514 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 K19D 1992] (1).

3. Direct mail marketing design.

Call number: 381.1 D598 (R.) Material type: book BookPublisher: Rockport, Mass. : Rockport, c1994. Description: 158 p. : ill.Availability: Items available for reference: [Call number: 381.1 D598] (1).

4. The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].

by Batra, Rajeev | David Shepard Associates.

Call number: 658.84 N532 1995 Material type: book BookEdition: 2nd ed.Publisher: Burr Ridge, Ill. : Irwin, c1995. Description: xiv, 493 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 N532 1995] (1).

5. Commonsense direct marketing / Drayton Bird.

by Bird, Drayton.

Call number: 658.84 B618C 1993 Material type: book BookEdition: 3rd ed.Publisher: London : Kogan Page, 1993. Description: 373 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 B618C 1993] (1).

6. Commonsense direct marketing / Drayton Bird.

by Bird, Drayton.

Call number: 658.84 B618C 1994 Material type: book BookEdition: Fully rev. 3rd ed.Publisher: Lincolnwood, Ill. : NTC Business, 1994, c1993. Description: 373 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 B618C 1994] (1).

7. Desktop direct marketing : how to use up-to-the-minute technologies to find and reach new customers / Sunny Baker, Kim Baker.

by Baker, Sunny | Baker, Kim.

Call number: 658.84 B168D Material type: book BookPublisher: New York : McGraw-Hill, c1995. Description: xix, 391 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 B168D] (1).

8. The next step in database marketing : consumer guided marketing / Dick Shaver.

by Shaver, Dick.

Call number: 658.84 S533N Material type: book BookPublisher: New York : John Wiley & Sons, c1996. Description: xiv, 482 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 S533N] (1).

9. Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp

by Shimp, Terence A.

Call number: 658.82 S556A 2000 Material type: book BookEdition: 5th ed.Publisher: Fort Worth, Tex. : Dryden Press, c2000 Description: xxix, 674 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556A 2000] (3).

10. Direct marketing management / Mary Lou Roberts, Paul D. Berger

by Roberts, Mary Lou | Berger, Paul D.

Call number: 658.84 R646D 1999 Material type: book BookEdition: 2nd ed., International ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999 Description: xviii, 447 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 R646D 1999] (1).

11. Integrated marketing communications in advertising and promotion / Terence A. Shimp

by Shimp, Terence A.

Call number: 658.82 S556I 2007 Material type: book BookEdition: 7th ed., International student ed.Publisher: Mason, Ohio : Thomson South-Western, c2007 Description: xx, 629 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556I 2007] (2).

12. Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs

by Stone, Bob | Jacobs, Ron.

Call number: 658.872 S877S 2008 Material type: book BookEdition: 8th ed.Publisher: New York : McGraw-Hill, c2008 Description: xxviii, 663 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 S877S 2008] (1).

13. Direct marketing in practice [electronic resource]/ Brian Thomas and Matthew Housden.

by Thomas, Brian | Housden, Matthew | Chartered Institute of Marketing | NetLibrary, Inc.

Call number: 658.84 Material type: book BookPublisher: Oxford ; Boston : Butterworth-Heinemann, c2002. Description: 348 p. : ill. ; 25 cm.Online access: Bibliographic record display An electronic book accessible through the World Wide Web; click for information Availability: No items available

14. Integrated marketing communications in advertising and promotion / Terence A. Shimp

by Shimp, Terence A.

Call number: 658.82 S556I 2010 Material type: book BookEdition: 8th ed. International ed.Publisher: Australia : South-Western/Cengage Learning, c2010 Description: xx, 668 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556I 2010] (1).

15. Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.

by Shimp, Terence A | Andrews, J. Craig.

Call number: 658.82 S556A 2013 Material type: book BookEdition: 9th ed.Publisher: Mason, Ohio : South-Western, Cengage Learning, c2013. Description: xxii, 729 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S556A 2013] (1).

16. Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden.

by Tapp, Alan | Whitten, Ian | Housden, Matthew.

Call number: 658.872 T174P 2014 Material type: book BookEdition: 5th ed.Publisher: Harlow, U.K. : Pearson Education, 2014. Description: xiv, 559 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 T174P 2014] (1).

17. Be a network marketing leader : build a community to build your empire / Mary Christensen.

by Christensen, Mary.

Call number: 658.872 C554B Material type: book BookPublisher: New York, N.Y. : American Management Association, c2016. Description: viii, 210 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 C554B] (1).