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1. Go logo! a handbook of the art of global branding : 12 keys to creating successful global brands / Mac Cato

by Cato, Mac.

Call number: 658.827 C366G (R.) Material type: book BookPublisher: Beverly, Mass. : Rockport, c2010 Description: 208 p. : ill.Availability: Items available for reference: [Call number: 658.827 C366G] (1).

2. Emotions and consumption behaviour / Isabella Soscia.

by Soscia, Isabella.

Call number: 658.8342 S715E Material type: book BookPublisher: Cheltenham, U.K. ; Northampton, Mass. : Edward Elgar Publishing, c2013. Description: xii, 138 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 S715E] (1).