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1. Marketing management : analysis, planning, implementation, and control / Philip Kotler

by Kotler, Philip.

Call number: 658.802 K87M 1991 Material type: book BookEdition: 7th ed., International edPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1991 Description: xxvi, 756 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 K87M 1991] (1).

2. Marketing management : analysis, planning, implementation, and control / Philip Kotler

by Kotler, Philip.

Call number: 658.802 K87M 1991 Material type: book BookEdition: 7th edPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1991 Description: xxvi, 756.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 K87M 1991] (3).