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Global and transnational business : strategy and management / George Stonehouse ... [et al.]
by Stonehouse, George. Call number: 658.4012 G562 Material type:  BookPublisher:
Chichester :
John Wiley & Sons,
c2000
Description: xvi, 463 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.4012 G562] (1).
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2.
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Developing business strategies / David A. Aaker
by Aaker, David A. Call number: 658.4012 A111D 2001 Material type: BookEdition: 6th ed.Publisher:
New York, N.Y. :
John Wiley & Sons,
c2001
Description: xiv, 338 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.4012 A111D 2001] (1).
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3.
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Global and transnational business : strategy and management / George Stonehouse ... [et al.]
by Stonehouse, George. Call number: 658.4012 G562 2004 Material type: BookEdition: 2nd ed.Publisher:
Chichester :
John Wiley & Sons,
c2004
Description: xvii, 474 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.4012 G562 2004] (1).
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4.
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Digital marketing strategy : text and cases / Glen L. Urban
by Urban, Glen L. Call number: 658.84 U72D Material type: BookPublisher:
Upper Saddle River, N. J. :
Pearson/Prentice-Hall,
c2004
Description: xvii, 195 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 U72D] (1).
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5.
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Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan
by Wilson, Richard Malcolm Sano | Gilligan, Colin. Call number: 658.8 W752S 2005 Material type: BookEdition: 3rd ed.Publisher:
Oxford :
Elsevier Butterworth-Heinemann,
2005
Description: xii, 867 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 W752S 2005] (1).
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6.
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Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe
by Chasser, Anne H | Wolfe, Jennifer C. Call number: 658.827 C488B Material type: BookPublisher:
Hoboken, N.J. :
John Wiley & Sons,
c2010
Description: xvi, 224 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 C488B] (1).
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7.
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Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin
by Trout, Jack | Rivkin, Steve. Call number: 651.111 T861R Material type: BookPublisher:
New York :
McGraw-Hill,
c2010
Description: iv, 217 p.Availability: Items available for loan: PYULIB-CL [Call number: 651.111 T861R] (1).
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8.
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Handbook of marketing strategy / edited by Venkatesh Shankar and Gregory S. Carpenter
by Shankar, Venkatesh | Carpenter, Gregory S. Call number: 658.802 H236 Material type: BookPublisher:
Cheltenham, U.K. ;
Northampton, Mass. :
Edward Elgar,
c2012
Description: xxi, 504 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 H236] (1).
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9.
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Industrial organization : markets and strategies / Paul Belleflamme, Martin Peitz
by Belleflamme, Paul | Peitz, Martin. Call number: 658.4012 B438I Material type: BookPublisher:
New York :
Cambridge Univesity Press,
2010
Description: xxi, 702 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.4012 B438I] (1).
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10.
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Grow by focusing on what matters : competitive strategy in 3 circles / Joel E. Urbany and James H. Davis.
by Urbany, Joel E | Davis, James H. Call number: 658.802 U72G Material type: BookPublisher:
New York, N.Y. :
Business Expert Press,
2010.
Description: xiv, 216 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 U72G] (1).
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11.
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Marketing strategy : the thinking involved / Mark E. Hill.
by Hill, Mark E. Call number: 658.802 H647M Material type: BookPublisher:
Los Angeles, Calif. :
Sage,
c2013.
Description: xxiv, 335 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 H647M] (1).
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12.
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Branding in a competitive marketplace / Rajat K. Baisya.
by Baisya, Rajat K. Call number: 658.827 B163B Material type: BookPublisher:
New Delhi :
Sage Response,
2013.
Description: xxxi, 229 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 B163B] (1).
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13.
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Demand driven strategic planning / Marcos Fava Neves.
by Neves, Marcos Fava. Call number: 658.4012 N518D Material type: BookPublisher:
New York, N.Y. ;
London :
Routledge/Taylor & Francis Group,
2013.
Description: ix, 180 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.4012 N518D] (1).
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14.
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The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans / Robert J. Hamper.
by Hamper, Robert J. Call number: 658.802 H229U Material type: BookPublisher:
New York, N.Y. :
McGraw-Hill Education,
c2014.
Description: xii, 304 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 H229U] (1).
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15.
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Contemporary brand management / Johny K. Johansson, Kurt A. Carlson.
by Johansson, Johny K | Carlson, Kurt A. Call number: 658.827 J65C Material type: BookPublisher:
Thousand Oaks, Calif. :
Sage,
c2015.
Description: xi, 258 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 J65C] (1).
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16.
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Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works / Pam Didner.
by Didner, Pam. Call number: 658.802 D556G Material type: BookPublisher:
New York :
McGraw-Hill Education,
c2015.
Description: x, 244 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 D556G] (1).
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17.
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Connected CRM : implementing a data-driven, customer-centric business strategy / David S. Williams.
by Williams, David S. Call number: 658.812 W722C Material type: BookPublisher:
Hoboken, N.J. :
John Wiley & Sons,
c2014.
Description: xiii, 242 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 W722C] (1).
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18.
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The art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns / Ian Dodson.
by Dodson, Ian. Call number: 658.872 D647A Material type: BookPublisher:
Hoboken, N.J. :
John Wiley & Sons,
2016.
Description: viii, 385 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 D647A] (1).
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