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1. Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe

by Chasser, Anne H | Wolfe, Jennifer C.

Call number: 658.827 C488B Material type: book BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2010 Description: xvi, 224 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 C488B] (1).

2. Branding in a competitive marketplace / Rajat K. Baisya.

by Baisya, Rajat K.

Call number: 658.827 B163B Material type: book BookPublisher: New Delhi : Sage Response, 2013. Description: xxxi, 229 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 B163B] (1).

3. Contemporary brand management / Johny K. Johansson, Kurt A. Carlson.

by Johansson, Johny K | Carlson, Kurt A.

Call number: 658.827 J65C Material type: book BookPublisher: Thousand Oaks, Calif. : Sage, c2015. Description: xi, 258 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 J65C] (1).