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1. Digital marketing strategy : text and cases / Glen L. Urban

by Urban, Glen L.

Call number: 658.84 U72D Material type: book BookPublisher: Upper Saddle River, N. J. : Pearson/Prentice-Hall, c2004 Description: xvii, 195 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 U72D] (1).

2. The art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns / Ian Dodson.

by Dodson, Ian.

Call number: 658.872 D647A Material type: book BookPublisher: Hoboken, N.J. : John Wiley & Sons, 2016. Description: viii, 385 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 D647A] (1).