Your search returned 18 results from 145978 records. Subscribe to this search

|
1. Global and transnational business : strategy and management / George Stonehouse ... [et al.]

by Stonehouse, George.

Call number: 658.4012 G562 Material type: book BookPublisher: Chichester : John Wiley & Sons, c2000 Description: xvi, 463 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.4012 G562] (1).

2. Developing business strategies / David A. Aaker

by Aaker, David A.

Call number: 658.4012 A111D 2001 Material type: book BookEdition: 6th ed.Publisher: New York, N.Y. : John Wiley & Sons, c2001 Description: xiv, 338 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.4012 A111D 2001] (1).

3. Global and transnational business : strategy and management / George Stonehouse ... [et al.]

by Stonehouse, George.

Call number: 658.4012 G562 2004 Material type: book BookEdition: 2nd ed.Publisher: Chichester : John Wiley & Sons, c2004 Description: xvii, 474 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.4012 G562 2004] (1).

4. Digital marketing strategy : text and cases / Glen L. Urban

by Urban, Glen L.

Call number: 658.84 U72D Material type: book BookPublisher: Upper Saddle River, N. J. : Pearson/Prentice-Hall, c2004 Description: xvii, 195 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 U72D] (1).

5. Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan

by Wilson, Richard Malcolm Sano | Gilligan, Colin.

Call number: 658.8 W752S 2005 Material type: book BookEdition: 3rd ed.Publisher: Oxford : Elsevier Butterworth-Heinemann, 2005 Description: xii, 867 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 W752S 2005] (1).

6. Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe

by Chasser, Anne H | Wolfe, Jennifer C.

Call number: 658.827 C488B Material type: book BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2010 Description: xvi, 224 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 C488B] (1).

7. Repositioning : marketing in an era of competition, change, and crisis / Jack Trout with Steve Rivkin

by Trout, Jack | Rivkin, Steve.

Call number: 651.111 T861R Material type: book BookPublisher: New York : McGraw-Hill, c2010 Description: iv, 217 p.Availability: Items available for loan: PYULIB-CL [Call number: 651.111 T861R] (1).

8. Handbook of marketing strategy / edited by Venkatesh Shankar and Gregory S. Carpenter

by Shankar, Venkatesh | Carpenter, Gregory S.

Call number: 658.802 H236 Material type: book BookPublisher: Cheltenham, U.K. ; Northampton, Mass. : Edward Elgar, c2012 Description: xxi, 504 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 H236] (1).

9. Industrial organization : markets and strategies / Paul Belleflamme, Martin Peitz

by Belleflamme, Paul | Peitz, Martin.

Call number: 658.4012 B438I Material type: book BookPublisher: New York : Cambridge Univesity Press, 2010 Description: xxi, 702 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.4012 B438I] (1).

10. Grow by focusing on what matters : competitive strategy in 3 circles / Joel E. Urbany and James H. Davis.

by Urbany, Joel E | Davis, James H.

Call number: 658.802 U72G Material type: book BookPublisher: New York, N.Y. : Business Expert Press, 2010. Description: xiv, 216 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 U72G] (1).

11. Marketing strategy : the thinking involved / Mark E. Hill.

by Hill, Mark E.

Call number: 658.802 H647M Material type: book BookPublisher: Los Angeles, Calif. : Sage, c2013. Description: xxiv, 335 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 H647M] (1).

12. Branding in a competitive marketplace / Rajat K. Baisya.

by Baisya, Rajat K.

Call number: 658.827 B163B Material type: book BookPublisher: New Delhi : Sage Response, 2013. Description: xxxi, 229 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 B163B] (1).

13. Demand driven strategic planning / Marcos Fava Neves.

by Neves, Marcos Fava.

Call number: 658.4012 N518D Material type: book BookPublisher: New York, N.Y. ; London : Routledge/Taylor & Francis Group, 2013. Description: ix, 180 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.4012 N518D] (1).

14. The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans / Robert J. Hamper.

by Hamper, Robert J.

Call number: 658.802 H229U Material type: book BookPublisher: New York, N.Y. : McGraw-Hill Education, c2014. Description: xii, 304 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 H229U] (1).

15. Contemporary brand management / Johny K. Johansson, Kurt A. Carlson.

by Johansson, Johny K | Carlson, Kurt A.

Call number: 658.827 J65C Material type: book BookPublisher: Thousand Oaks, Calif. : Sage, c2015. Description: xi, 258 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.827 J65C] (1).

16. Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works / Pam Didner.

by Didner, Pam.

Call number: 658.802 D556G Material type: book BookPublisher: New York : McGraw-Hill Education, c2015. Description: x, 244 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 D556G] (1).

17. Connected CRM : implementing a data-driven, customer-centric business strategy / David S. Williams.

by Williams, David S.

Call number: 658.812 W722C Material type: book BookPublisher: Hoboken, N.J. : John Wiley &​ Sons, c2014. Description: xiii, 242 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.812 W722C] (1).

18. The art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns / Ian Dodson.

by Dodson, Ian.

Call number: 658.872 D647A Material type: book BookPublisher: Hoboken, N.J. : John Wiley & Sons, 2016. Description: viii, 385 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.872 D647A] (1).