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101. Marketing research : methodological foundations / Gilbert A. Churchill, Jr.

by Churchill, Gilbert A.

Call number: 658.83 C563M 1995 Material type: book BookEdition: 6th ed., international ed.Publisher: Fort Worth, Tex. : Dryden Press, c1995. Description: xxxiv, 1117, [7], 14, 23 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 C563M 1995] (2).

102. Marketing challenges : cases and exercises / by Christopher H. Lovelock.

by Lovelock, Christopher H | Weninberg, Charles B.

Call number: 658 L911M Material type: book BookPublisher: Singapore : McGraw-Hill, c1986. Description: 665 p. : ill., maps.Availability: Items available for loan: PYULIB-CL [Call number: 658 L911M] (1).

103. Research methods in marketing and management / Behezuz N. Sethna, Leonard Groeneveld.

by Sethna, Behezuz N | Groeneveld, Leonard.

Call number: 658.0072 S495R Material type: book BookPublisher: New Delhi : Tata McGraw-Hill, c1984. Description: xvii, 331 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.0072 S495R] (1).

104. Data processing in marketing / Merle W. Wood.

by Wood, Merle W.

Call number: 658.05 W877D Material type: book BookPublisher: New York : McGraw-Hill, c1971. Description: 132 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.05 W877D] (1).

105. Handbook of modern marketing / Victor P. Buell, editor.

by Buell, Victor P.

Call number: 658.8 H236 1987 Material type: book BookEdition: 2nd ed., International ed.Publisher: Singapore : McGraw-Hill Book, c1987. Description: 1 v. (various pagings).Availability: Items available for loan: PYULIB-CL [Call number: 658.8 H236 1987] (1).

106. Cases in marketing management : issues for the 1980s / Charles L. Hinkle.

by Hinkle, Charles L.

Call number: 658.8 H663C Material type: book BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1984. Description: 635 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 H663C] (3).

107. Basic marketing : concepts and decisions / by Richard T. Hise ... [et al.].

by Hise, Richard T.

Call number: 658.8 H673B Material type: book BookPublisher: Cambridge, Mass. : Winthrop, 1979. Description: 572 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 H673B] (1).

108. Marketing theory : the philosophy of marketing science / Shelby D. Hunt.

by Hunt, Shelby D.

Call number: 658.8 H943M Material type: book BookPublisher: Homewood, IL : Richard D. Irwin, 1983. Description: 515 p. : charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 H943M] (1).

109. Introduction to marketing, advertising and public relations / Frank Jefkins.

by Jefkins, Frank.

Call number: 658.8 J47I Material type: book BookPublisher: London : MacMillan Press, 1982. Description: 290 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 J47I] (1).

110. Perspectives on strategic marketing management / by Roger A. Kerin and Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A.

Call number: 658.8 K39P Material type: book BookPublisher: Boston : Allyn and Bacon, 1980. Description: 493 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 K39P] (1).

111. How to write a marketing plan / Robert J. Koop, Hubert D. Hennessey.

by Kopp, Robert J | Hennessey, Hubert D.

Call number: 658.8 K83H 1990 Material type: book BookEdition: 2nd ed.Publisher: New York, N.Y. : American Management Association, c1990. Description: xiii, 197 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 K83H 1990] (1).

112. Marketing / by Joel R. Evans and Barry Berman.

by Evans, Joel R | Berman, Barry.

Call number: 658.8 E92M Material type: book BookPublisher: New York : Macmillan Publishing, c1987. Description: 744 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 E92M] (1).

113. Mastering marketing / Douglas Foster.

by Foster, Douglas.

Call number: 658.8 F754M 1984 Material type: book BookEdition: 2nd ed.Publisher: Hamshire : Macmillan Education, 1984. Description: xiii, 326 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 F754M 1984] (1).

114. Insights for marketing management / Gabriel M. Gelb.

by Gelb, Gabriel M.

Call number: 658.8 G314I Material type: book BookPublisher: Santa Monica, Calif. : Goodyear Publishing 1977. Description: 303 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 G314I] (1).

115. Effective retailing / Lawrence G. Golden, Donald A. Zimmerman.

by Golden, Lawrence G | Zimmerman, Donald A.

Call number: 658.8 G618E Material type: book BookPublisher: Boston, Mass. : Houghton Mufflin, c1980. Description: x, 481 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 G618E] (1).

116. Introduction to marketing : a practical approach / Robert A. Grayson.

by Grayson, Robert A.

Call number: 658.8 G784I Material type: book BookPublisher: New York : Appleton-Century-Crofts, 1971. Description: 427 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 G784I] (1).

117. Cases in marketing : orientation, analysis and problems / Thomas V. Greer.

by Greer, Thomas V.

Call number: 658.8 G816C 1983 Material type: book BookEdition: 3rd ed.Publisher: New York : Macmillan, 1983. Description: 366 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 G816C 1983] (1).

118. Marketing management : strategies and programs / by Joseph P. Guiltinan and Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordon W.

Call number: 658.8 G962M Material type: book BookPublisher: Auckland : McGraw-Hill International Book, 1982. Description: 412 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 G962M] (1).

119. Readings in marketing strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordon W.

Call number: 658.8 G962R Material type: book BookPublisher: New York : McGraw-Hill, c1982. Description: xii, 590 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 G962R] (1).

120. Industrial marketing management / Robert W. Haas.

by Haas, Robert W.

Call number: 658.8 H112I 1982 Material type: book BookEdition: 2nd ed.Publisher: Boston, Mass. : Kent Publishing, c1982. Description: xv, 558 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 H112I 1982] (2).