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141. Principles of marketing / Philip Kotler.

by Kotler, Philip.

Call number: 658.8 K87P Material type: book BookPublisher: New Delhi : Prentice-Hall of India, 1984. Description: 676 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 K87P] (1).

142. Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.

by Kotler, Philip | Andreasen, Alan R.

Call number: 658.8 K87S 1987 Material type: book BookEdition: 3rd ed.Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1987. Description: xvi, 670 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 K87S 1987] (1).

143. Strategic marketing for not-for-profit organizations : program and resource development / Armand Lauffer.

by Lauffer, Armand.

Call number: 658.8 L373S Material type: book BookPublisher: New York : Free Press, c1984. Description: xvi, 376 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L373S] (1).

144. Introduction to marketing : an administrative approach / by Harry A. Lipson and John R. Darling.

by Lipson, Harry A | Darling, John R.

Call number: 658.8 L767I Material type: book BookPublisher: New York : John Wiley & Sons, c1971. Description: 848 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L767I] (1).

145. Services marketing : text, cases & readings / Christopher H. Lovelock.

by Lovelock, Christopher H.

Call number: 658.8 L911S Material type: book BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, 1984. Description: 492 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L911S] (1).

146. Basic marketing : a managerial approach / E. Jerome McCarthy.

by McCarthy, Edmund Jerome.

Call number: 658.8 M123B Material type: book BookEdition: Rev. ed.Publisher: Homewood, Ill. : Irwin, 1964. Description: 978 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M123B] (1).

147. Basic marketing : a managerial approach / E. Jerome McCarthy.

by McCarthy, Edmund Jerome.

Call number: 658.8 M123B 1981 Material type: book BookEdition: 7th ed.Publisher: Homewood, Ill. : Richard D. Irwin, 1981. Description: 762 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M123B 1981] (1).

148. Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.

by McCarthy, Edmund Jerome | Perreault, William D.

Call number: 658.8 M123B 1984 Material type: book BookEdition: 8th ed.Publisher: Homewood, Ill. : Irwin, 1984. Description: xvii, 841 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M123B 1984] (1).

149. Readings in basic marketing / edited by E. Jerome McCarthy ... [et al.].

by McCarthy, Edmund Jerome.

Call number: 658.8 M123R Material type: book BookPublisher: Homewood, Ill. : Richard D. Irwin, 1978. Description: 427 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M123R] (1).

150. Readings in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz

by Grashof, John F | Brogowicz, Andrew A | McCarthy, Edmund Jerome.

Call number: 658.8 R287 1981 Material type: book BookEdition: 3rd ed.Publisher: Homewood, Ill. : Richard D. Irwin, 1981. Description: 607 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 R287 1981] (2).

151. Marketing essentials : student guide / compiled by Lana S. Kendig.

by Kendig, Lana S.

Call number: 658.8 M345 Material type: book BookPublisher: Atlanta, Ga. : Loma, c1985. Description: 251 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M345] (1).

152. Marketing / Rom Markin.

by Markin, Rom.

Call number: 658.8 M345M Material type: book BookPublisher: New York : John Wiley & Sons, 1979. Description: 700 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M345M] (1).

153. Marketing : practices and principles / by Ralph E. Mason ... [et al.].

by Mason, Ralph E.

Call number: 658.8 M373M Material type: book BookEdition: 3rd ed.Publisher: New York : McGraw-Hill, c1980. Description: 424 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M373M] (1).

154. Marketing today / John T. Mentzer, David J. Schwartz.

by Mentzer, John T | Schwartz, David J.

Call number: 658.8 M549M 1985 Material type: book BookEdition: 4th ed.Publisher: San Diego : Harcourt Brace Jovanovich, c1985. Description: 832 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M549M 1985] (1).

155. Marketing / Patrick E. Murphy, Ben M. Enis.

by Murphy, Patrick E | Enis, Ben M.

Call number: 658.8 M978M Material type: book BookPublisher: Glenview, Ill. : Scott, Foresman, c1985. Description: xvi, 654 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M978M] (1).

156. Marketing / James H. Myers.

by Myers, James H.

Call number: 658.8 M996M Material type: book BookPublisher: Singapore : McGraw-Hill, c1986. Description: 597 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M996M] (1).

157. Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt.

by Kinnear, Thomas C | Bernhardt, Kenneth L.

Call number: 658.8 N55P Material type: book BookPublisher: Glenview, Ill. : Scott, Foresman, c1983. Description: xvi, 770, 32, 2, 11 p. : ill., charts.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 N55P] (1).

158. A preface to marketing management / by J. Paul Peter ... [et al.].

by Peter, J. Paul.

Call number: 658.8 P478P Material type: book BookPublisher: Plano, TX : Business 1982. Description: 275 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 P478P] (1).

159. Agricultural marketing : systems, coordination, cash and futures prices / Wayne D. Purcell.

by Purcell, Wayne D.

Call number: 658.8 P985A Material type: book BookPublisher: Reston : Reston Publishing, c1979. Description: 472 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 P985A] (1).

160. MaxiMarketing : the new direction in advertising, promotion and marketing strategy / by Stan Rapp and Thomas L. Collins.

by Rapp, Stan | Collins, Thomas L.

Call number: 658.8 R221M Material type: book BookPublisher: Singapore : McGraw-Hill, c1987. Description: 278 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 R221M] (1).