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161. Marketing warfare / by Al Ries and Jack Trout.

by Ries, Al | Trout, Jack.

Call number: 658.8 R559M Material type: book BookPublisher: New York, NY : McGraw-Hill, 1986. Description: 216 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 R559M] (1).

162. Marketing : contemporary dimensions / Robert A. Robicheaux, William M. Pride, O. C. Ferrell.

by Robicheaux, Robert A | Pride, William M | Ferrell, O. C.

Call number: 658.8 R654M 1983 Material type: book BookEdition: 3rd ed.Publisher: Boston, Mass. : Houghton Mifflin, c1983. Description: xiii, 393 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 R654M 1983] (1).

163. Communications in marketing / by Kenneth L. Rowe and Eugene L. Dorr.

by Rowe, Kenneth L | Dorr, Eugene L.

Call number: 658.8 R878C 1978 Material type: book BookEdition: 2nd ed.Publisher: New York : McGraw-Hill, c1978. Description: 124 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 R878C 1978] (1).

164. Marketing / by Frederick A. Russ and Charles A. Kirkpatrick.

by Russ, Frederick A | Kirkpatrick, Charles A.

Call number: 658.8 R958M Material type: book BookPublisher: Boston : Little Brown, 1982. Description: 582 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 R958M] (5).

165. A guide to marketing / William T. Ryan.

by Ryan, William T.

Call number: 658.8 R989G Material type: book BookPublisher: Homewood, Ill. : Richard D. Irwin, c1981. Description: 326 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 R989G] (5).

166. Marketing : concepts and applications / by charles D. Schewe and Reuben M. Smith.

by Schewe, Charles D | Smith, Reuben M.

Call number: 658.8 S328M Material type: book BookEdition: International student ed.Publisher: Tokyo : McGraw-Hill Kogakusha, 1980. Description: 665 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 S328M] (1).

167. Marketing words and concepts : student workbook for marketing today : a basic approach / by David J. Schwartz.

by Schwartz, David J.

Call number: 658.8 S399M 1977 Material type: book BookEdition: 2nd ed.Publisher: New York : Harcourt Brace Jovanovich, c1977. Description: xiii, 321 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 S399M 1977] (1).

168. Marketing terms : definitions, explanations and/or aspects / Irving J. Shapiro.

by Shapiro, Irving J.

Call number: 658.8 S529M 1973 Material type: book BookEdition: 3rd ed.Publisher: [S.l.] : S-M-C Publishing, 1973. Description: 185 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 S529M 1973] (1).

169. Consumer psychology for marketing / Gordon R. Foxall and Ronald E. Goldsmith.

by Foxall, Gordon R | Goldsmith, Ronald E.

Call number: 658.8342 F791C Material type: book BookPublisher: London : Routledge, 1994. Description: xiii, 244 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 F791C] (1).

170. The marketing plan / William A. Cohen.

by Cohen, William A.

Call number: 658.802 C678M Material type: book BookPublisher: New York : John Wiley & Sons, c1995. Description: xii, 318 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 C678M] (1).

171. Food service purchasing : principles and practices / Hugh J. Kelly.

by Kelly, Hugh J.

Call number: 641.31 K29F Material type: book BookPublisher: New York : Lebhar-Friedman Books, 1976. Description: 239 p.Availability: Items available for loan: PYULIB-CL [Call number: 641.31 K29F] (1).

172. Macmillan dictionary of marketing & advertising / Michael J. Baker.

by Baker, Michael J.

Call number: 658.8003 B168M (R.) Material type: book BookPublisher: London : Macmillan Rress, 1984. Description: 217 p.Availability: Items available for reference: [Call number: 658.8003 B168M] (1).

173. Dictionary of marketing and communication / Frank Jafkins.

by Jefkins, Frank.

Call number: 658.803 J45D (R.) Material type: book BookPublisher: New Delhi : Arnold-Heinemann, 1977. Description: 121 p.Availability: Items available for reference: [Call number: 658.803 J45D] (1).

174. Thailand vegetable marketing project. Phase 1, Fresh and processed vegetable market survey / Anusorn Kunanusorn ... [et al.].

by Anusorn Kunanusorn | Payap University. Payap Research Center.

Call number: 635 T364 (Res.) Material type: book BookPublisher: Chiang Mai, Thailand : Payap Research Center, Payap University, 1986. Description: 264 p.Availability: Items available for loan: PYULIB-CL [Call number: 635 T364] (3).

175. Hospitality for sale : techniques of promoting business for hospitality establishments / C. Dewitt Coffman.

by Coffman, Charles Dewitt.

Call number: 647.94 C675H Material type: book BookPublisher: East Lansing, Mich. : The Educational Institute of the American Hotel & Motel Association, c1980. Description: 343 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 647.94 C675H] (1).

176. Workbook for hotel - motel marketing.

Call number: 647.94 W926 Material type: book BookPublisher: New York : N.Y. : ITT Educational Service, 1971. Description: 99 p.Availability: Items available for loan: PYULIB-CL [Call number: 647.94 W926] (2).

177. Hospitality industry purchasing / Michael M. Coltman.

by Coltman, Michael M.

Call number: 647.9406 C724H Material type: book BookPublisher: New York, N.Y. : Van Nostrand Reinhold, c1990. Description: xii, 516 p.Availability: Items available for loan: PYULIB-CL [Call number: 647.9406 C724H] (1).

178. Hotel-motel marketing / David Hertzon.

by Hertzson David.

Call number: 647.95 H576H Material type: book BookPublisher: Indianapolis : Bobbs-Merrill Educational, 1971. Description: 198 p.Availability: Items available for loan: PYULIB-CL [Call number: 647.95 H576H] (1).

179. Hotelmanship : a guide to hospitality industry marketing and management / Theodore Reade Nathan.

by Nathan, Theodore Reade.

Call number: 647.95 N274H Material type: book BookPublisher: Englewood Cliffs, N.J. : IBP Plaza, 1982. Description: 347 p.Availability: Items available for loan: PYULIB-CL [Call number: 647.95 N274H] (1).

180. Marketing in the hospitality industry / Ronald A. Nykiel.

by Nykiel, Ronald A.

Call number: 380.14591 N995M Material type: book BookPublisher: New York, N.Y. : Van Nostrand Reinhold, c1983. Description: 240 p.Availability: Items available for loan: PYULIB-CL [Call number: 380.14591 N995M] (1).