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21. Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Call number: 658.8342 E57C 1990 Material type: book BookEdition: 6th edPublisher: Chicago : Dryden Press, c1990 Description: xxvii, 789, G16, I21 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 E57C 1990] (1).

22. Marketing plans : How to prepare them, how to use them / Malcolm H.B. McDonald

by McDonald, Malcolm H. B.

Call number: 658.802 M135M 1989 Material type: book BookEdition: 2nd edPublisher: Oxford : Butterworth-Heinemann, c1989 Description: ix, 337 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 M135M 1989] (1).

23. Marketing tourism places / edited by Gregory Ashworth, And Brain Goodall

by Ashworth, Gregory John | Goodall, Brain.

Call number: 338.4791 M345 Material type: book BookPublisher: London : Routledge, 1990 Description: xxii, 284 p.Availability: Items available for loan: PYULIB-CL [Call number: 338.4791 M345] (1).

24. Basic marketing research / Gilbert A. Churchill, Jr

by Churchill, Gilbert A.

Call number: 658.83 C563B 1992 Material type: book BookEdition: 2nd ed., international edPublisher: Fort Worth, Tex. : Dryden Press, c1992 Description: xxi, 837 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 C563B 1992] (1).

25. Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Concy

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Call number: 658.8342 H393C 1992 Material type: book BookEdition: 5th edPublisher: Homewood, Ill. : Irwin, c1992 Description: xv, 674 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 H393C 1992] (1).

26. Contemporary cases in consumer behavior / Roger D. Blackwell, W. Wayne Talarzyk, James F. Engel

by Blackwell, Roger D | Talarzyk, W. Wayne | Engel, James F.

Call number: 658.8342 B632C 1990 Material type: book BookEdition: 3rd edPublisher: Chicago : Dryden Press, 1990 Description: x, 517 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 B632C 1990] (1).

27. Marketing strategy : planning and implementation / Orville C. Walker, Jr, Harper W. Boyd, Jr, Jean-Claude Larreche

by Walker, Orville C | Boyd, Harper W | Larreche, Jean-Claude.

Call number: 658.802 W182M Material type: book BookEdition: International student edPublisher: Homewood, Ill. : Irwin, 1992 Description: xxiv, 503 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 W182M] (1).

28. Marketing management : knowledge and skills : text analysis cases plans / J. Paul Peter, James H. Donnelly, Jr

by Peter, J. Paul | Donnelly, James H.

Call number: 658.802 P478M 1992 Material type: book BookEdition: 3rd edPublisher: Homewood, Ill. : Irwin, c1992 Description: xvi, 943 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 P478M 1992] (1).

29. International marketing / Michael R. Czinkota, Ilkka A. Ronkainen

by Czinkota, Michael R | Ronkainen, Ilkka A.

Call number: 658.848 C998I 1990 Material type: book BookEdition: 2nd edPublisher: Fort Worth, Tex. : Dryden, c1990 Description: xxviii, 846 p. : ill., maps.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 C998I 1990] (1).

30. Marketing management / C. Whan Park, Gerald Zaltman

by Park, C. Whan | Zaltman, Gerald.

Call number: 658.8 P235M Material type: book BookPublisher: Chicago : Dryden, c1987 Description: xvi, 656 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 P235M] (1).

31. Basic marketing : a situational orientation / by C. Glenn Walters, D. Wayne Norvell, Sam J. Bruno

by Walters, C. Glenn | Norvell, D. Wayne | Bruno, Sam J.

Call number: 658.8 W235B 1988 Material type: book BookEdition: 1988 edPublisher: Bessemer, Ala. : Colonial Press, 1988 Description: xiii, 713 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 W235B 1988] (2).

32. Consumer behavior : fundamentals & strategics / Terrell G. Williams

by Williams, Terrell G.

Call number: 658.8342 W727C Material type: book BookPublisher: St. Paul, Minn. : West, c1982 Description: xvi, 574 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 W727C] (2).

33. Macmillan dictionary of marketing & advertising / Michael J. Baker

by Baker, Michael J.

Call number: 658.8003 B168M 1990 (R.) Material type: book BookEdition: 2nd edPublisher: London : Macmillan Press, 1990 Description: viii, 271 p.Availability: Items available for reference: [Call number: 658.8003 B168M 1990] (1).

34. Marketing / Courtland L. Bovee, John V. Thill

by Bovee, Courtland L | Thill, John V.

Call number: 658.8 B783M Material type: book BookEdition: International edPublisher: New York : McGraw-Hill, 1992 Description: 1 v (various pagings) : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 B783M] (1).

35. Research for marketing decision making / James G. Barnes

by Barnes, James G.

Call number: 658.83 B261R Material type: book BookPublisher: Toronto : McGraw-Hill Ryerson, 1991 Description: ix, 707 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 B261R] (1).

36. Cases in advertising and communications management / Stephen A. Greyser, Robert J. Kopp

by Greyser, Stephen A | Kopp, Robert J.

Call number: 659.1 G845C 1992 Material type: book BookEdition: 3rd ed., international edPublisher: Englewood Cliffs, N.J. : Prentice Hall, 1992 Description: xvii, 681 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 G845C 1992] (1).

37. Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Call number: 658.8 S792F 1991 Material type: book BookEdition: 9th ed., international edPublisher: New York : McGraw-Hill, 1991 Description: ix, 668 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 S792F 1991] (1).

38. The marketing dictionary / Norman A. Hart, John Stapleton

by Hart, Norman A | Stapleton, John.

Call number: 658.8003 H326M 1992 (R.) Material type: book BookEdition: 4th edPublisher: Oxford : Butter Worth Heine Mann, 1992 Description: 252 p.Availability: Items available for reference: [Call number: 658.8003 H326M 1992] (1).

39. Marketing law / Joe L. Welch

by Welch, Joe L.

Call number: 343.084 W439M Material type: book BookPublisher: [United States] : PPC, 1980? Description: x, 158 p.Availability: Items available for loan: PYULIB-CL [Call number: 343.084 W439M] (1).

40. Contemporary marketing / Louis E. Boone, David L. Kurtz

by Boone, Louis E | Kurtz, David L.

Call number: 658.8 B724C 1992 Material type: book BookEdition: 7th ed., international edPublisher: Fort Worth, Tex. : The Dryden Press, 1992 Description: 1 v. (Various pagings) : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 B724C 1992] (1).