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61. Industrial marketing : cases and concepts / E. Raymond Corey

by Corey, E. Raymond.

Call number: 658.8 C797I 1991 Material type: book BookEdition: 4th ed., international edPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1991 Description: xix, 530 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 C797I 1991] (1).

62. Marketing channels / Louis W. Stern, Adel I. El-Ansary

by Stern, Louis W | El-Ansary, Adel I.

Call number: 658.84 S838M 1992 Material type: book BookEdition: 4th ed., international edPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1992 Description: xvi, 621 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 S838M 1992] (2).

63. Sales and marketing for the travel professional / Dennis L. Foster

by Foster, Dennis L.

Call number: 338.479 F754S Material type: book BookEdition: international edPublisher: Lake Forest, Ill. : Macmillan/McGraw-Hill, 1993 Description: xv, 191 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 338.479 F754S] (1).

64. Marketing research : pringiples and applications / Melvin Crask, Richard J. Fox, Roy G. Stout

by Crask, Melvin | Fox, Richard J | Stout, Roy G.

Call number: 658.85 C894M Material type: book BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1995 Description: xv, 642 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.85 C894M] (1).

65. Marketing tourism destinations : a strategic planning approach / Ernie Heath, Geoffery Wall

by Heath, Ernie | Wall, Geoffrey.

Call number: 338.479 H437M Material type: book BookPublisher: New York : John Wiley & Sons, 1992 Description: xiv, 226 p.Availability: Items available for loan: PYULIB-CL [Call number: 338.479 H437M] (1).

66. Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D.

Call number: 658.8 L218P 1994 Material type: book BookEdition: 2nd edPublisher: Cincinnati, Ohio : South-Western, c1994 Description: xxxii, 846 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L218P 1994] (1).

67. Consumer behavior / James F. Engel, Roger D. Blackwell

by Engel, James F | Blackwell, Roger D.

Call number: 658.8342 E57C 1982 Material type: book BookEdition: 4th ed., international edPublisher: Chicago : The Dryden Press, c1982 Description: vii, 690 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 E57C 1982] (1).

68. Consumer behavior / James A. Engel, Roger D. Blackwell, Paul W. Miniard

by Engel, James A | Blackwell, Roger D | Miniard, Paul W.

Call number: 658.8342 E57C 1986 Material type: book BookEdition: 5th ed., international edPublisher: Chicago : Dryden Press, c1986 Description: xvii, 633 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 E57C 1986] (1).

69. Strategic marketing management : text and cases / O.C. Ferrell, George H. Lucas, David Johnston Luck

by Ferrell, O. C | Lucas, George H | Luck, David Johnston.

Call number: 658.802 F383S Material type: book BookPublisher: Cincinnati, Ohio : South-Western Publishing, 1994 Description: xv, 404 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 F383S] (1).

70. Buyer behavior in marketing stratege / John A. Howard

by Howard, John A.

Call number: 658.834 H849B 1994 Material type: book BookEdition: 2nd ed, international edPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1994 Description: xix, 603 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.834 H849B 1994] (1).

71. Marketing management and strategy / Peter Doyle

by Doyle, Peter.

Call number: 658.8 D754M Material type: book BookPublisher: New York : Prentice-Hall, 1994 Description: xvii, 410 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 D754M] (1).

72. Promotion management / John J. Burnett

by Burnett, John J.

Call number: 658.8 B964P Material type: book BookPublisher: Boston : Houghton Mifflin, c1993 Description: xix, 743 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 B964P] (1).

73. New product development : managing and forecasting for strategic success / Robert J. Thomas

by Thomas, Robert J.

Call number: 658.575 T461N Material type: book BookPublisher: New York : John Wiley & Sons, 1993 Description: xiv, 352 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.575 T461N] (1).

74. The portable MBA / Eliza G.C. Collins, Mary Anne Devanna

by Collins, Eliza G.C | Devanna, Mary Anne.

Call number: 658 C712P Material type: book BookPublisher: New York : John Wiley & Sons, 1990 Description: xii, 386 p.Availability: Items available for loan: PYULIB-CL [Call number: 658 C712P] (1).

75. The green case : a sociology of environmental issues, arguments and politics / Steven Yearley

by Yearley, Steven.

Call number: 322.44 Y39G Material type: book BookPublisher: London : Routledge, 1991 Description: 197 p.Availability: Items available for loan: PYULIB-CL [Call number: 322.44 Y39G] (1).

76. Dictionary of marketing terms / edited, Peter D. Bennett

by Bennett, Peter D.

Call number: 658.8003 D554 (R.) Material type: book BookPublisher: Chicago, Ill. : The American Maketing Association, 1988 Description: ix, 220 p.Availability: Items available for reference: [Call number: 658.8003 D554] (1).

77. Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A.

Call number: 659.1 B427I 1995 Material type: book BookEdition: 3rd edPublisher: Chicago : Irwin, 1995 Description: xxii, 762 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 659.1 B427I 1995] (1).

78. Exhibit marketing : a success guide for managers / Edward A. Chapman, Jr.

by Chapman, Edward A.

Call number: 659.152 C466E 1995 Material type: book BookEdition: 2nd ed.Publisher: New York, N.Y. : McGraw-Hill, , c1995. Description: xx, 407 p.Availability: Items available for loan: PYULIB-CL [Call number: 659.152 C466E 1995] (1).

79. DataBased marketing / Herman Holtz.

by Holtz, Herman.

Call number: 658.8 H758D Material type: book BookPublisher: New York : John Wiley & Sons, c1992. Description: xix, 300 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 H758D] (1).

80. Database marketing : the ultimate marketing tool / Edward L. Nash.

by Nash, Edward L.

Call number: 658.8 N248D Material type: book BookPublisher: New York : McGraw-Hill, c1993. Description: xix, 289 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 N248D] (1).