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81. Global marketing / Richard L. Sandhusen.

by Sandhusen, Richard L.

Call number: 658.848 S217G Material type: book BookPublisher: Hauppauge, N.Y. : Barron's, c1994. Description: vi, 346 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 S217G] (1).

82. Marketing for tourism / J. C. Holloyway, R. V. Plant.

by Holloway, J. C | Plant, R. V.

Call number: 338.4791 H745M 1992 Material type: book BookEdition: 2nd ed.Publisher: London : Pitman, 1992. Description: x, 254 p.Availability: Items available for loan: PYULIB-CL [Call number: 338.4791 H745M 1992] (1).

83. Green business : making it work for your company / Malcolm Wheatley.

by Wheatley, Malcolm.

Call number: 658.00157 W557G Material type: book BookPublisher: London : Pitman, c1993. Description: xi, 178 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.00157 W557G] (3).

84. Global marketing / Douglas Lamont.

by Lamont, Douglas F.

Call number: 658.848 L234 G Material type: book BookPublisher: Cambridge, Mass. : Blackwell, 1996. Description: xx, 597 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 L234 G] (1).

85. The sales promotion handbook / Chris Brown.

by Brown, Chris.

Call number: 658.82 B877S Material type: book BookPublisher: London : Kogan Page, 1993. Description: 321 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 B877S] (1).

86. The marketing challenge / Laura Mazur, Annik Hogg.

by Mazur, Laura | Hogg, Annik.

Call number: 658.8 M476M Material type: book BookPublisher: Wokingnam, England : Addison-Wesley, 1993. Description: xvii, 298 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M476M] (1).

87. Marketing strategy / edited by Dale Littler and Dominic Wilson.

by Littler, Dale | Wilson, Dominic.

Call number: 658.8 M345 Material type: book BookPublisher: Oxford : Butterworth-Heinemann, 1995. Description: viii, 389 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M345] (1).

88. Marketing communications : an integrated approach / P. R. Smith.

by Smith, Paul Russell.

Call number: 658.82 S756M Material type: book BookPublisher: London : Kogan Page, 1993. Description: 403 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.82 S756M] (1).

89. Marketing for tourism case study assignments / Les Lumsdon.

by Lumsdon, Les.

Call number: 338.4790688 L959M Material type: book BookPublisher: Houndmills, England : Macmillan, 1992. Description: xx, 135 p.Availability: Items available for loan: PYULIB-CL [Call number: 338.4790688 L959M] (1).

90. Marketing : text and cases / by Lau Geok Theng, Wee Chow Hou.

by Lau, Geok Theng | Wee, Chow Hou.

Call number: 658.8 L366M Material type: book BookPublisher: Singapore : McGraw-Hill, c1994. Description: xi, 275 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 L366M] (1).

91. Direct mail marketing design.

Call number: 381.1 D598 (R.) Material type: book BookPublisher: Rockport, Mass. : Rockport, c1994. Description: 158 p. : ill.Availability: Items available for reference: [Call number: 381.1 D598] (1).

92. The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].

by Batra, Rajeev | David Shepard Associates.

Call number: 658.84 N532 1995 Material type: book BookEdition: 2nd ed.Publisher: Burr Ridge, Ill. : Irwin, c1995. Description: xiv, 493 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 N532 1995] (1).

93. Export practice and management / Alan E. Branch.

by Branch, Alan E.

Call number: 658.848 B816E 1994 Material type: book BookEdition: 3rd ed.Publisher: London : Chapman & Hall, 1994. Description: xiv, 456 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 B816E 1994] (1).

94. The manufacture's guide to business marketing : how small and midsize companies can increase profits with limited resources / Michael P. Collins.

by Collins, Michael P.

Call number: 658.8 C712M Material type: book BookPublisher: Burr Ridge, Ill. : Irwin, c1995. Description: xvi, 222 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 C712M] (1).

95. Global marketing : concepts, strategies, practice / Syed H. Akhter.

by Akhter, Syed H.

Call number: 658.848 A315G Material type: book BookPublisher: Cincinnati, Ohio. : South-Western, College, c1995. Description: xxii, 168, 634, 11 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 A315G] (2).

96. The marketing plan : a practitioner's guide / John Westwood.

by Westwood, John.

Call number: 658.8 W538M Material type: book BookPublisher: London : Kogan Page, 1992. Description: 217 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 W538M] (1).

97. Commonsense direct marketing / Drayton Bird.

by Bird, Drayton.

Call number: 658.84 B618C 1993 Material type: book BookEdition: 3rd ed.Publisher: London : Kogan Page, 1993. Description: 373 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.84 B618C 1993] (1).

98. Global marketing : perspectives and cases / Salah S. Hassan, Roger D. Blackwell.

by Hassan, Salah S | Blackwell, Roger D.

Call number: 658.848 H353G Material type: book BookEdition: International ed.Publisher: Fort Worth : Harcourt Brace College, c1994. Description: xxiii, 582 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 H353G] (1).

99. Consumer behavior and marketing action / Henry Assael.

by Assael, Henry.

Call number: 658.8342 S844C 1995 Material type: book BookEdition: 5th ed.Publisher: Cincinnati, Ohio. : South-Western College, c1995. Description: xx, 749, 14, 24 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8342 S844C 1995] (2).

100. Contemporary marketing plus / Louis E. Boone, David L. Kurtz.

by Boone, Louis E | Kurtz, David L.

Call number: 658.8 B724C 1995 Material type: book BookEdition: 8th ed., international ed.Publisher: Fort Warth, Tex. : The Dryden Press, c1995. Description: 1 v. (various pagings).Availability: Items available for loan: PYULIB-CL [Call number: 658.8 B724C 1995] (1).