Refine your search

Your search returned 1063 results from 145099 records. Subscribe to this search

|
1. Strategic international marketing / Hans Gunther Meissner

by Meissner, Hans Gunther.

Call number: 382.6 M151S Material type: book BookPublisher: Berlin : Springer-Verlag, c1990 Description: xi, 178 p.Availability: Items available for loan: PYULIB-CL [Call number: 382.6 M151S] (1).

2. Marketing : an introduction / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Call number: 658.8 K87M 1990 Material type: book BookEdition: 2nd edPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1990 Description: xxiv, 592 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 K87M 1990] (1).

3. Strategy : a guide to marketing for senior executives / Martin Christopher, Simon Majaro, Malcolm McDonald

by Christopher, Martin | Majaro, Simon | McDonald, Malcolm.

Call number: 658.8 C556T Material type: book BookPublisher: Aldershot, England : Wildwood House, c1989 Description: 183 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 C556T] (1).

4. How to prepare a marketing plan / John Stapleton

by Stapleton, John.

Call number: 658.802 S794H 1989 Material type: book BookEdition: 4th ed.Publisher: Aldershot, Hants., England : Gower, c1989 Description: xvi, 327 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 S794H 1989] (1).

5. Marketing : a managerial approach / William H. Cunningham, Isabella C.M. Cunningham, Christopher M. Swift

by Cunningham, William H | Cunningham, Isabella C.M | Swift, Christopher M.

Call number: 658.8 C973M 1987 Material type: book BookEdition: 2nd edPublisher: Cincinnati, Ohio : South-Western, c1987 Description: 1 v. (various pagings) : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 C973M 1987] (1).

6. Marketing : principles and methods / Charles F. Phillips, Delbert J. Duncan

by Phillips, Charles F | Duncan, Delbert J.

Call number: 658.8 P558M 1968 Material type: book BookEdition: 6th edPublisher: Homewood, Ill. : Richard D. Irwin, 1968 Description: xv, 925 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 P558M 1968] (1).

7. Marketing : concepts and strategies / William M. Pride, O.C. Ferrell

by Pride, William M | Ferrell, O. C.

Call number: 658.8 P947M 1989 Material type: book BookEdition: 6th edPublisher: Boston, Mass. : Houghton Mifflin, c1989 Description: 818, A24, G20, I24 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 P947M 1989] (2).

8. Marketing / David W. Cravens, Robert B. Woodruff

by Cravens, David W | Woodruff, Robert B.

Call number: 658.8 C898M Material type: book BookPublisher: Reading, Mass. : Addison-Wesley, c1986 Description: xxiii, 818 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 C898M] (2).

9. Multidimensional scaling : concepts and applications / Paul E. Green, Frank J. Carmone, Jr., Scott M. Smith

by Green, Paul E | Carmone, Frank J., Jr | Smith, Scott M.

Call number: 658.83028 G797M Material type: book BookEdition: International student edPublisher: Boston : Allyn and Bacon, c1989 Description: vii, 407 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83028 G797M] (1).

10. The international business dictionary and reference / Lewis A. Presner

by Presner, Lewis A.

Call number: 658.04903 P934I (R.) Material type: book BookPublisher: New York : John Wiley, c1991 Description: xviii, 486 p.Availability: Items available for reference: [Call number: 658.04903 P934I] (1).

11. Marketing : text, techniques and cases / by Harry L. Hansen

by Hansen, Harry L.

Call number: 658.8 H249M 1967 Material type: book BookEdition: 3rd edPublisher: Homewood, Ill. : Richard D. Irwin, c1967 Description: xiii, 1024 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 H249M 1967] (2).

12. International marketing / Philip R. Cateora and John M. Hess

by Cateora, Philip R | Hess, John M.

Call number: 658.848 C359I 1975 Material type: book BookEdition: 3rd ed.Publisher: Homewood, Ill. : Richard D. Irwin, 1975 Description: xv, 761 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.848 C359I 1975] (1).

13. Exploring marketing research / William G. Zikmund

by Zikmund, William G.

Call number: 658.83 Z68E 1991 Material type: book BookEdition: 4th ed., international edPublisher: Chicago : The Dryden Press, 1991 Description: xxiv, 834 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 Z68E 1991] (1).

14. Business marketing management : strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh

by Hutt, Michael D | Speh, Thomas W.

Call number: 658.803 H982B 1989 Material type: book BookEdition: 3rd ed., international edPublisher: Chicago : The Dryden Press, 1989 Description: xxix, 770 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.803 H982B 1989] (1).

15. Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder

by Reeder, Robert R | Brierty, Edward G | Reeder, Betty H.

Call number: 658.802 R327I 1991 Material type: book BookEdition: 2nd ed., international edPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1991 Description: xvi, 670 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 R327I 1991] (1).

16. NTC's dictionary of direct mail and mailing list terminology and techniques / Nat G. Bodian

by Bodian, Nat G.

Call number: 658.8403 B667N (R.) Material type: book BookPublisher: Lincolnwood, Ill. : NTC, 1990 Description: 320 p.Availability: Items available for reference: [Call number: 658.8403 B667N] (1).

17. Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox

by Kotler, Philip | Cox, Keith K.

Call number: 658.8 M345 1988 Material type: book BookEdition: 4th edPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1988 Description: x, 406 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.8 M345 1988] (1).

18. Marketing research : methodological foundations / Gilbert A. Churchill, Jr.

by Churchill, Gilbert A.

Call number: 658.83 C563M 1991 Material type: book BookEdition: 5th ed., international edPublisher: Fort Worth, Tex. : Dryden Press, 1991 Description: xxxii, 1070 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.83 C563M 1991] (2).

19. Marketing management : analysis, planning, implementation, and control / Philip Kotler

by Kotler, Philip.

Call number: 658.802 K87M 1991 Material type: book BookEdition: 7th ed., International edPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1991 Description: xxvi, 756 p.Availability: Items available for loan: PYULIB-CL [Call number: 658.802 K87M 1991] (1).

20. Hospitality and travel marketing / Alastair M. Morrison

by Morrison, Alastair M.

Call number: 647.94 M878H Material type: book BookPublisher: Albany, N.Y. : Delmar, 1989 Description: xi, 532 p. : ill.Availability: Items available for loan: PYULIB-CL [Call number: 647.94 M878H] (1).